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Kevin Kutz
Vice President, External Relations, Tegria
Kevin Kutz is a seasoned professional with a background in corporate communications, drawing inspiration from his early political experiences in Washington D.C. and Boston.
With a diverse client portfolio ranging from politics, Fortune 500 companies, startups, and nonprofits, Kevin specializes in designing and executing communication campaigns tailored to organizations of various scales to help them achieve their objectives.
Focusing on four key components, Kevin's approach includes strategic positioning, preparing key personnel to be effective representatives, building high-performing teams, and expertly managing sensitive issues that could impact reputations and operations.
Kevin's educational background includes a Master's in Public Policy with a focus on international security from Harvard Kennedy School, as well as a Bachelor's in Political Science from Wittenberg University, complemented by studies at American University.
Having held significant roles such as Vice President of External Relations at Tegria, Director of Communications at Microsoft, and Director of Media Relations at Accenture and other prestigious organizations, Kevin brings a wealth of experience and expertise to the field of communications.
Highlights
Unless you have a faith that assures you “Oh, [my favorite tech giant] is preparing a beautiful new breakthrough, and it’s just around the corner, wait and see” - all the headlines relative to #AI are pointing to a dour conclusion. See Techmeme today, or really almost any day lately.
With full acknowledgement this may become a classic “didn’t age well” take, the AI industry looks like it’s getting mired again in complexity and scarcity. In this current cycle, complexity comes in the form of hallucinations, ethical dilemmas, legal action and claims of a coming $7T supercomputer. Scarcity shows up as it always has: in talent, compute, data (reinforcing the complexity…if your models continue to be insatiable talent, data and compute hogs, your models are too complex), not to mention positive press coverage, and customer and investor willingness to fund halting or stalled progress.
What if you’re an AI startup, trying to trudge through it? I have a suggestion that runs counter to the temptation to hype even harder: For now, be boring. Trustworthiness is available to you in being technical, evidence-based, peer-reviewed and grounded. Think IEEE Spectrum and arXiv instead of WIRED and the latest hot podcast. Nurture channels you own along with the media most credible to your core audiences (not a zero sum game, btw). Chronicle the seemingly small breakthroughs (which matter – the Industrial Revolution was sparked by the steam engine, which itself came into being from humdrum little inventions involving vacuums, pistons, springs and condensers - and randomly can I recommend a great book? The Most Powerful Idea in the World, by William Rosen).
Your people are the recruits, customers, investors and opinion-makers who are wise enough to look beyond the moment’s hype, and that’s exactly where you’ll want to be found.
Again – for now. Think of the trough of disillusionment as a drought, where the hardiest plants deepen their roots while the showy ones wither. The trough will end some companies, but it won’t last. Your strategy must not be merely to go quiet as a survival mechanism. With the right approach during the grit-and-grind phase, you can be ready to own the next chapter of advances, putting you at the top of the list for customers and investors ready to write big checks. LinkedIn News Corporate Communications #startupPR
To my friends, family members, esteemed former colleagues who are adorable and slightly unhinged citizens of #WeAre nation - Yerbaé is making you your very own Blue Razz flavor, in partnership with Happy Valley United, to support Penn State University student-athletes. Preorder now for a delicious energy drink later. HT Mark Wogenrich who wrote the below for Sports Illustrated. Onward.
