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Kevin LaHaise

I market technologies that matter.

Kevin LaHaise is a Vice President at JDI, where he engages directly with clients to develop marketing strategies and ensure alignment with objectives. He maintains a hands-on approach by crafting press releases, case studies, engaging with customers, collaborating with analysts, penning opinion pieces, and managing product launches. He believes in active practice to advance the marketing discipline.

Having worked with prominent clients such as Siri, Aptimize (Riverbed), Republic Wireless, and OpenStack, Kevin showcases a particular interest in enterprise software. He prides himself on contributing to the growth and market presence of various brands through his strategic marketing expertise.

Apart from client engagements, Kevin dedicates his efforts to researching, creating, and implementing innovative services that facilitate accelerated growth for clients, focusing primarily on integrated marketing. He emphasizes the significance of optimizing clients' media mix for optimal lead generation and user acquisition.

Kevin also holds the position of General Manager at Totem, a software startup incubated at JDI. Totem specializes in building hosted press pages preferred by 8 out of 10 journalists. He oversees all aspects of Totem's operations, from sales to customer service, and plays a pivotal role in leading the concierge service team.

Prior to joining JDI, Kevin initiated his career at Porter Novelli, a renowned global PR agency recognized for launching the original food pyramid. He holds a Bachelor's degree in English, Professional Writing, and Technical Communication from the University of Massachusetts Amherst.

Kevin LaHaise's professional journey reflects a deep-rooted passion for marketing, innovative service development, and strategic client growth, making him a valuable asset in the marketing and technology domains.

Highlights

Apr 28 · PR Web
Clarion Media Announces Rebrand To Fragment Media Group - PR Web
Apr 28 · PR Web
Clarion Media Announces Rebrand To Fragment Media Group - PR Web
Kevin LaHaise
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Location

Cambridge, Massachusetts, United States