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Kevin Turner
Communications Leader + Consultant | Ex-Spotify, Linktree, Gimlet, Vimeo, Viacom
Professional Background
Kevin Lozano is an accomplished communications professional currently serving as the Global Head of Communications at Linktree, a leader in the fascinating link-in-bio category. In his role, he capitalizes on his comprehensive knowledge and extensive experience to oversee all external and internal communications efforts for a platform boasting over 45 million users and achieving a staggering 1.5 billion unique monthly clicks. Kevin joined Linktree in July 2022 and has since made significant strides in enhancing the way the company connects with its users, emphasizing impactful storytelling and clear messaging that resonates with diverse audiences.
Before stepping into his role at Linktree, Kevin was the Global Head of Creator Communications at Spotify, where he excelled in guiding global messaging and strategic initiatives for the expansion of Spotify's podcasting tools into 33 new markets. His leadership contributed to an impressive 64% year-over-year increase in the number of podcasts on the platform, elevating the total from 2.1 million to 3.6 million. Kevin's efforts were instrumental in making Spotify the world's most-used podcast creation tool, a testament to his expertise in media, technology, and consumer communications.
With a strong background in mergers and acquisitions (M&A), Kevin played a crucial role in Spotify's foray into the audiobook market with the launch of a global audiobooks store featuring over 400,000 titles. His tenure as the Global Head of Podcast Communications at Spotify also deserves mention, during which he skillfully oversaw the strategic storytelling and communication for podcast expansion, which grew over 400% on the platform. Kevin's ability to manage significant changes, including three company acquisitions and executive leadership shifts, showcases his adept handling of dynamic communications environments.
Education and Achievements
Kevin Lozano boasts an impressive academic background, having earned a Bachelor of Arts (B.A.) in Journalism & Mass Communication from the renowned University of North Carolina at Chapel Hill, as well as a Bachelor of Arts (B.A.) in Communication Studies at UCLA. This dual academic foundation in journalism and communication has undoubtedly equipped him with the skills necessary for navigating the complexities of modern media.
Throughout his career, Kevin's experience has spanned prominent organizations and roles across the communications landscape. His early career saw him as a Media Relations Assistant for the Beijing 2008 Summer Olympic Games, where he gained invaluable insights into large-scale communication strategies and global outreach efforts. Subsequent roles included Senior Account Executive at Text 100, where he was responsible for managing communication strategies for various clients, and Communications Manager at MTV Networks, further honing his skills in youth-oriented media.
Later in his career, Kevin demonstrated his leadership capabilities as the Director and Head of Communications at Gimlet Media, a leading podcast network, before taking on increasingly pivotal positions at Spotify. His impact on the podcasting realm has been profound, leading to a significant partnership between creators and the platform.
Achievements
Kevin's career is rich with achievements that exemplify his influence in the media and communications fields. Some notable highlights include:
- Successfully led Spotify's strategic communications efforts for the expansive launch of podcasting tools across 33 markets, driving a remarkable increase in podcast offerings.
- Played a key role in launching a global audiobooks store for Spotify with an expansive catalog of over 400,000 titles, showcasing his adaptability in the ever-evolving digital landscape.
- Oversaw the communications for multiple successful acquisitions that solidified Spotify's position as a market leader in the podcasting and audiobook sectors.
- Amplified the impact of creators' voices through innovative communication strategies, connecting them with wider audiences and fostering a strong community around Spotify's platform.
Kevin Lozano's mission is driven by a deep desire to elevate the narratives of creators and innovators worldwide. He champions the importance of impactful communication in connecting these voices with their respective audiences, aiming to make the world of media more accessible and engaging. With a passion for exploring new trends within the fields of new media, corporate communications, and social media marketing, Kevin remains committed to continuous learning and adaptation in this dynamic industry.
