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Kevin Malnor
Sales & Marketing Executive seeking consulting opportunities to creat explosive revenue and profit growth!
Professional Background
Kevin Malnor is a seasoned professional with extensive experience in brand and private label product management, specializing in a wide range of product categories including shelf-stable items like natural supplements, pet food, personal care products, fruits, vegetables, meals, paper, and laundry products, as well as frozen items like consumer meals and vegetables. His career is marked by his strategic focus on maximizing sales force effectiveness, managing broker sales, and developing national account strategies.
Over the years, Kevin has built a successful track record that showcases his prowess in direct sales force management, national brand and private label sales, trade management, and consumer marketing. His robust skill set includes sales planning and forecasting, P&L management, and adept handling of trade funds, which has positioned him as a leading figure in the marketing and sales landscape.
Kevin's career trajectory includes notable roles across several well-respected companies. He held multiple positions at Nature's Way, including Managing Director of Customer Development, Managing Director of Trade Promotion & Sales Strategy, and Managing Director of Customer Marketing & Development, where he played a vital role in enhancing market reach and operational efficiency. His innovative approaches helped to streamline sales processes and improve customer relationships, making a lasting impact on the company’s market presence.
Before his tenure at Nature’s Way, Kevin contributed significantly to the sales and marketing strategies at Birds Eye Foods, where he served in various capacities, from Director of Sales to Business Director of Tactical Brands. His experience at Birds Eye was pivotal, enabling him to diversify his expertise and acquire a deeper understanding of the food industry’s dynamics. Through his work at Northland Cranberries, Inc. and Fort Howard Corporation, he demonstrated his ability to drive sales and foster meaningful client relationships across multiple market segments.
In addition to his roles in large organizations, Kevin also engages with the community. He previously served as a Board Member at the Menominee Animal Shelter, highlighting his commitment to animal welfare and community service. Furthermore, his early career experience as a Seasonal Ramp Agent at Delta Air Lines speaks to his diverse background and ability to adapt to various roles. This experience supports his strong interpersonal skills and attention to detail, which have proven valuable throughout his extensive sales career.
Education and Achievements
Kevin Malnor began his educational journey at Green Bay West High School, where he developed a foundation for his future endeavors. He pursued higher education at the University of Wisconsin-Whitewater, where he earned his Bachelor of Business Administration (BBA) with a focus on Marketing. This academic background laid the groundwork for his successful career in sales and marketing, equipping him with essential skills and knowledge applicable to the business world.
His achievements throughout his career are a testament to his leadership abilities and strategic mindset. Kevin has consistently driven sales growth, managed multimillion-dollar P&L accounts, and enhanced customer engagement through effective marketing strategies. His collaborative approach fosters a culture of teamwork, enabling him to lead cross-functional teams to exceed their goals and achieve remarkable results.
Achievements
During his illustrious career, Kevin has excelled not only in sales but also in marketing strategy and operational development. As Vice President of Sales and Marketing at Vital Essentials (Carnivore Meat Company), he was instrumental in amplifying the brand's visibility and market penetration, reflecting his ability to couple hands-on management with visionary leadership. His ongoing commitment to innovation in product development and strategic market positioning continues to drive successful outcomes in every role he undertakes.
Kevin's reputation as a reliable and skilled professional in the industry has earned him recognition among stakeholders, peers, and customers alike. His exceptional contributions to the sales and marketing field have made him a sought-after expert and a valued resource in the business community, further solidifying his legacy as a leader in national brand and private label sales.
As he looks to the future, Kevin remains passionate about leveraging his expertise to elevate brand performance and foster community engagement through strategic sales and marketing initiatives.
