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Kevin Maney
Strategic Advisor, Author
Kevin Maney is a prominent figure in the field of category design, serving as a Founding Partner at Category Design Advisors (CDA) since its inception in 2016. He is also a bestselling author and award-winning columnist, known for his influential work in helping companies define and dominate their market categories through strategic thinking and innovative frameworks.
Professional Background
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Category Design Advisors: At CDA, Maney collaborates with leadership teams across various industries, guiding them in developing effective category strategies that can lead to market leadership. His approach is rooted in the principles outlined in his co-authored book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, which has sold over 250,000 copies globally.12
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Writing Career: Maney has authored several books, including Intended Consequences (co-authored with Hemant Taneja) and The Two-Second Advantage (with Vivek Ranadive), both of which have received critical acclaim. His writing often merges insights from technology, business strategy, and innovation.12
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Journalism: Before his work at CDA, Maney spent 22 years at USA Today as a technology columnist, where he gained recognition for his insightful commentary on technological advancements and their societal impacts. He has contributed to various prestigious publications such as Newsweek, Fortune, and Fast Company.12
Educational Background
Maney holds a Bachelor’s degree in English and Journalism from Rutgers University, which laid the foundation for his extensive career in writing and media.2
Personal Interests
In addition to his professional endeavors, Kevin Maney is passionate about music and plays in a New York City rock band called Total Blam Blam. He resides in New York City with his partner, Katherine.12
Overall, Kevin Maney's multifaceted career combines expertise in category design with a rich background in journalism and literature, making him a key player in shaping how businesses approach market strategy today.


