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Kevin Mclaughlin

Former CMO | Ex T-Mobile and Uber Exec

Kevin McLaughlin is a seasoned marketing executive who recently served as the Chief Marketing Officer (CMO) of the Consumer Group at T-Mobile from October 2021 until September 2023. He has extensive experience in marketing across various industries, including telecommunications, consumer goods, and technology.

Professional Background

  • T-Mobile: McLaughlin played a crucial role in the development of T-Mobile's "Un-carrier" movement, which significantly increased the company's market capitalization. He has held various positions at T-Mobile, including SVP of Marketing and Head of Marketing for Metro by T-Mobile.

  • Previous Roles: Before rejoining T-Mobile, he was the VP of Customer Marketing at Nordstrom and the Head of Marketing for Uber in the US and Canada. His career also includes significant roles at Mike's Hard Lemonade and Diageo, where he focused on brand marketing and innovation.

Achievements

McLaughlin is recognized for his ability to tackle negative brand perceptions and market stagnation, leading to substantial revenue and customer growth. He has a reputation for cultivating high-performing teams and implementing revolutionary marketing strategies that drive multi-category growth and customer acquisition.134

Personal Attributes

Described as a "fearless leader," McLaughlin emphasizes a customer-centered culture and has a track record of delivering industry firsts through innovative marketing strategies.12

Related Questions

What was Kevin McLaughlin's role at Uber?
How did Kevin McLaughlin contribute to the T-Mobile Un-carrier movement?
What are some of Kevin McLaughlin's most notable achievements at T-Mobile?
How did Kevin McLaughlin's strategy impact Metro by T-Mobile?
What innovations did Kevin McLaughlin introduce at Mike's Hard Lemonade?
Kevin Mclaughlin
Kevin Mclaughlin, photo 1
Kevin Mclaughlin, photo 2
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Experience

Former CMO Consumer Group at T-Mobile
VP Customer Marketing at Nordstrom (Dec 2019 - Oct 2021), Head of Marketing, US & Canada at Uber (2018 - 2019), SVP, CMO Metro by T-Mobile at T-Mobile (2017 - 2018), SVP Marketing, Acquisition & Brand TMUS at T-Mobile (2015 - 2017), VP, Head of Marketing MetroPCS at T-Mobile (2013 - 2015), VP Marketing, Brand & Customer Acquisition at T-Mobile (2010 - 2013), Senior Marketing Director at T-Mobile (2008 - 2010), Chief Marketer at Mike's Hard Lemonade (2006 - 2008), Global Innovation Director/Brand Marketing Director/Director of Regional Sales & Marketing at Diageo (1998 - 2005), Marketing Manager/Research & Pricing Manager/Territory Manager at Labatt Breweries of Canada (1992 - 1998)

Location

Seattle, Washington, United States