Sign In

Kevin Mclaughlin

Former CMO | Ex T-Mobile and Uber Exec

Kevin McLaughlin is a seasoned marketing executive who recently served as the Chief Marketing Officer (CMO) of the Consumer Group at T-Mobile from October 2021 until September 2023. He has extensive experience in marketing across various industries, including telecommunications, consumer goods, and technology.

Professional Background

  • T-Mobile: McLaughlin played a crucial role in the development of T-Mobile's "Un-carrier" movement, which significantly increased the company's market capitalization. He has held various positions at T-Mobile, including SVP of Marketing and Head of Marketing for Metro by T-Mobile.

  • Previous Roles: Before rejoining T-Mobile, he was the VP of Customer Marketing at Nordstrom and the Head of Marketing for Uber in the US and Canada. His career also includes significant roles at Mike's Hard Lemonade and Diageo, where he focused on brand marketing and innovation.

Achievements

McLaughlin is recognized for his ability to tackle negative brand perceptions and market stagnation, leading to substantial revenue and customer growth. He has a reputation for cultivating high-performing teams and implementing revolutionary marketing strategies that drive multi-category growth and customer acquisition.134

Personal Attributes

Described as a "fearless leader," McLaughlin emphasizes a customer-centered culture and has a track record of delivering industry firsts through innovative marketing strategies.12

Highlights

Jan 21 · linkedin

It was an amazing week celebrating amazing people! The PEAK Award goes to the best of the best at T-Mobile, and the Consumer Marketing 2023 winners are just that. They are thoughtful, diligent, considerate, focused, and a million other adjectives. CONGRATS Sid, Dave, Heather, and Scott!

Siddharth Lal is an inspiring leader. He is equal parts genius & genuine. To quote one of his peers, “THANK YOU Sid for driving the business while always thinking about the HQ teams, the frontline, and our customers.”   Congrats, Sid, truly grateful to know you.

Dave Conant is one of the most strategic, creative, and intelligent people I have ever had the pleasure to work with. He is also thoughtful, caring, and a great partner. I am so excited that he’s going to get some well-deserved recognition and relaxation in Hawaii.

"Heather Hertzler is the go to resource for her peers in other work groups to get feedback about potential issues. She empowers others by listening to concerns, being willing to provide feedback, & by treating others with respect” - A Work Partner
Congrats, Heather! Thank you for all you do!

Scott Connolly is so inspirational & focused on doing what’s right, one of my peers could not pass up the chance to award him for his tremendous impact. One of his leaders said, “Scott has been an exceptional leader in driving truly game-changing experiences that have made a HUGE difference for not only our customers, but to our business.”  I couldn't agree more!

Another huge thank you and congratulations to these four outstanding individuals! We wouldn't be the team we are without you.

Dec 30 · linkedin

Thinking back on some of my favorite team moments and events of 2022. It's been an outstanding year, and none of it would have been possible without the incredible individuals on the best team ever.

Related Questions

What was Kevin McLaughlin's role at Uber?
How did Kevin McLaughlin contribute to the T-Mobile Un-carrier movement?
What are some of Kevin McLaughlin's most notable achievements at T-Mobile?
How did Kevin McLaughlin's strategy impact Metro by T-Mobile?
What innovations did Kevin McLaughlin introduce at Mike's Hard Lemonade?
Kevin Mclaughlin
Kevin Mclaughlin, photo 1
Kevin Mclaughlin, photo 2
Add to my network

Experience

Former CMO Consumer Group at T-Mobile
VP Customer Marketing at Nordstrom (Dec 2019 - Oct 2021), Head of Marketing, US & Canada at Uber (2018 - 2019), SVP, CMO Metro by T-Mobile at T-Mobile (2017 - 2018), SVP Marketing, Acquisition & Brand at Labatt Breweries of Canada (1992 - 1998)

Location

Seattle, Washington, United States