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Kevin Roberts

Executive Vice President Sales & Marketing at Breakthru Beverage Group

Kevin Roberts is a seasoned executive in the beverage alcohol industry, currently serving as the Chief Commercial Officer at Breakthru Beverage Group.2 He assumed this role in January 2023, following his position as Executive Vice President of Sales & Marketing, which he held from 2016 to October 2023.2

With over 30 years of experience in the industry, Roberts has a diverse background spanning both distributor and supplier sides.1 In his role at Breakthru Beverage Group, he oversees the company's commercial strategy, including initiatives that support supplier and customer selling organizations, as well as digital and eCommerce strategies.3

Roberts' career highlights include:

  1. Leading Wirtz Beverage Group's Nevada operation as Senior Vice President.12
  2. Serving as Executive Vice President of National Sales for Wirtz Beverage Group.12
  3. Holding positions with major companies such as Moosehead, Guinness, and Diageo.12

He is known for his innovative thinking, focus on solutions, and ability to drive strategy and long-term planning.1 Roberts' areas of expertise include trade development, national account management, and sales and marketing.1

Roberts holds degrees in marketing and accounting from Western Michigan University.12

Related Questions

What are Kevin Roberts' key achievements at Breakthru Beverage Group?
How did Kevin Roberts' role at Wirtz Beverage Group prepare him for his current position?
What strategies has Kevin Roberts implemented to drive innovation at Breakthru Beverage Group?
Can you provide examples of Kevin Roberts' leadership in the beverage alcohol industry?
What are Kevin Roberts' main responsibilities as EVP of Sales & Marketing at Breakthru Beverage Group?
Kevin Roberts
Kevin Roberts, photo 1
Kevin Roberts, photo 2
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Location

Greater Chicago Area