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Kevin Scheitrum

Vice President of Marketing at The Bronx Brewery

Kevin Scheitrum is the Vice President of Marketing at The Bronx Brewery.4 He is a seasoned professional with a passion for people, storytelling, and data-driven marketing.

Experience and Expertise::

  • Scheitrum has over 12 years of experience in sports storytelling and content creation, with roles as a producer, analyst, writer/editor, and strategist.
  • Before joining The Bronx Brewery, he worked with major brands in the sports industry, leading teams and driving revenue.
  • His specialties include international business, digital strategy, content management systems, web design, social media, SEO, leadership, and analytics tools.
  • Prior to his role at The Bronx Brewery, Scheitrum was the Associate Vice President of Content Personalization and Optimization at the NBA.13 He departed from the NBA after two years.2

Education::

  • He holds a Bachelor of Arts in American History from Boston University.

Previous affiliations::

  • National Basketball Association (NBA)
  • GDS International
  • NCAA.com
  • The London Observer
  • Boston Herald
  • Metrowest Daily News

Scheitrum is involved in community building and social justice advocacy within the beer industry, as shown by his collaboration with Tiesha Cook and Beer Kulture, a nonprofit.4 Together, they launched a paid production internship at the Bronx Brewery to cultivate talent among BIPOC and other underrepresented groups.4

Highlights

Oct 23 · braze.com
How the NBA Uses Push Notifications to Celebrate History in ... - Braze
Mar 10 · iexcel.co
Happy Client Appreciation Quotes - iExcel
Mar 12 · vinepair.com
EOD Drinks With the Bronx Brewery's VP of Marketing Kevin ...
EOD Drinks With the Bronx Brewery's VP of Marketing Kevin ...
Mar 12 · VinePair
EOD Drinks With the Bronx Brewery's VP of Marketing Kevin Scheitrum and Beer Kulture President and CEO Tiesha Cook - VinePair
Mar 12 · VinePair
Travis Scott, Gordon Ramsay, and the Inevitable Arrival of Celebrity Hard Seltzer - VinePair

Related Questions

What are some of Kevin Scheitrum's most innovative marketing campaigns?
How did Kevin transition from the sports industry to the beer industry?
What role does storytelling play in Kevin's marketing strategy?
How has Kevin's experience at the NBA influenced his approach at The Bronx Brewery?
What are Kevin's thoughts on the intersection of social justice and beer marketing?
Kevin Scheitrum
Kevin Scheitrum, photo 1
Kevin Scheitrum, photo 2
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Location

New York, New York