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Kevin Shoemake
CEO at Birmingham County Football Association and Match Delegate at The Premier League
Professional Background
Kevin Shoemake is a highly accomplished ex-professional footballer with an impressive career spanning over 30 years in both sports and business. With a wealth of knowledge at his disposal, Kevin has adeptly transitioned from a successful playing career as a goalkeeper to a thriving professional in sales and marketing. His multifaceted background has equipped him with exceptional communication skills and a target-driven approach that greatly enhances his effectiveness in various managerial roles.
Throughout his entrepreneurial journey, Kevin has demonstrated outstanding leadership capabilities by creating and developing teams. His commitment to empowering and mentoring colleagues has been a hallmark of his career. He has intricately designed and executed successful strategic and tactical business and operational plans, showcasing his depth of experience in both sporting and corporate environments.
Kevin boasts a remarkable playing career with participation in over 400 Pro/Semi-Pro matches, where his agility and skills as a goalkeeper stood out. Following his time on the field, he transitioned to coaching at multiple clubs, including working at both first-team and academy levels. His dedication to football continues to this day, as he possesses a UEFA B qualification and serves as an FA Goalkeeping Tutor, fostering the next generation of goalkeeping talent.
Education and Achievements
Kevin has invested in his professional development through education, having studied HNC in Business & Finance at Tresham Institute in Kettering. This formal education has provided him with a robust foundation in the business elements of the sports industry, allowing him to blend his athletic prowess with strategic business acumen.
His career is marked by numerous prestigious roles, including his current position as Chief Executive Officer at Birmingham County Football Association (BCFA). Under his tenure, the BCFA has enhanced its community outreach and engagement, reflecting his commitment to promoting football at the grassroots level.
Before his role at BCFA, Kevin was a Match Delegate for The Premier League, where he played a key role in maintaining the integrity and smooth operation of one of the world's most-watched football leagues. His leadership was further underscored during his time as Chief Executive Officer at Northamptonshire County Football Association (NFA), where his innovative strategies facilitated the growth of football in the region.
Additionally, he has held other significant roles such as Interim Managing Director at The Institute of Export (IOE), where he infused fresh perspectives into international trade operations. His previous roles at CILT (UK) as Head of Business Development, Sales Manager, and Marketing Manager underscore his extensive background in sales and marketing, reflecting his versatility and depth of experience in various business domains.
Through his numerous positions, Kevin has deftly combined his passion for sports with a pragmatic approach to business, showcasing a career characterized by success and a genuine dedication to service within the sporting community.
Achievements
- Professional Footballer: Over 400 Pro/Semi-Pro matches as a goalkeeper, reflecting a strong career in sports.
- Coaching Experience: Extensive coaching roles in clubs with first team and academy experience, demonstrating a commitment to youth development in football.
- Leadership in Football Associations: Currently serving as CEO of Birmingham County Football Association, previously CEO of Northamptonshire County Football Association.
- Insights into Premier League: Experience as a Match Delegate highlighting a deep understanding of professional football's operational aspects.
- Sales and Marketing Expertise: Held various senior roles, including Head of Business Development and Marketing Manager at CILT (UK), showcasing a solid foundation in business strategy and customer engagement.
