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Kevin Sornatale
United Entertainment Group
Professional Background
Kevin Sornatale is a highly experienced public relations executive with over 15 years of expertise in communication strategy, publicity campaigns, and special event planning. His impressive career reflects a proven track record of success and innovation in the ever-evolving world of media and public relations. Currently serving as the Vice President of Communications at United Entertainment Group, Kevin has established himself as a leading figure in brand management and strategic communication.
With a diverse background, Kevin has honed his skills in multiple high-stakes environments, including his previous role as the Director of Corporate Communications at Univision Communications Inc. His ability to effectively communicate across a company and build vital external relationships has been a cornerstone of his success. This experience is complemented by his strategic thinking and creativity in planning campaigns that resonate with audiences and stakeholders alike.
In his previous position as Director of Communications at SportsNet New York, he developed and executed network public relations strategies that boosted the brand’s visibility and audience engagement. His commitment to excellence has not only enhanced brand awareness but has also streamlined communication processes within the organization.
Kevin's history also includes significant roles in leading public relations firms. As a Senior Account Executive at DKC and in his prior role at Greenroom as Partner Development, he demonstrated a deep understanding of the public relations landscape and a knack for cultivating partnerships that drive business growth. His early career as a Senior Publicist at Spike TV and Coordinator/Department Assistant showcased his dedication to delivering high-quality results in fast-paced environments, further enriching his understanding of media dynamics.
Education and Achievements
Kevin holds a Bachelor's degree in Communications & Media Studies from Fordham University, which laid the foundation for his extensive career in public relations and communications. His academic background has equipped him with the theoretical knowledge and practical skills necessary to excel in various roles within the communications sector.
Throughout his career, Kevin has been recognized for his exemplary contribution to the field. At United Entertainment Group, he has successfully led numerous campaigns that have not only surpassed client expectations but have also set industry standards. His proactive approach to managing budgets and resources has ensured that all short-term and long-term projects align with overarching business goals while maximizing impact.
Kevin’s creative prowess allows him to envision and implement innovative public relations strategies that engage audiences on multiple platforms. He is adept at integrating traditional media with modern digital approaches, ensuring a comprehensive outreach to diverse demographic groups.
Achievements
Some of Kevin’s notable achievements include:
- Launching national publicity campaigns that significantly enhanced brand awareness for major entertainment clients.
- Orchestrating high-profile events that attracted substantial media coverage and public interest, elevating brand stature within competitive markets.
- Developing innovative communication strategies that fostered collaborative relationships between internal teams and external partners, leading to increased efficiency and enhanced project outcomes.
- Recognizing and utilizing trends within the public relations landscape to craft forward-thinking strategies that resonate with contemporary audiences and maintain relevance in a dynamic environment.
- Mentoring individuals within the communication space, helping to shape the next generation of communicators and public relations professionals.
In summary, Kevin Sornatale is a distinguished public relations executive whose comprehensive experience and innovative strategies have made him an invaluable asset in the communications field. His unique blend of skills in communication strategy, event execution, and relationship management positions him as a leader in the industry, committed to driving success and excellence in all his endeavors.
