Sign In

Kevin Wang

Shanghai

Kevin Wang ⚡️ has over 20 years of experience in market research, strategic planning, and management consulting. He is an expert qualitative researcher and moderator, with extensive knowledge in consumer research, primary and syndicated research, and providing insights for marketing and research/consultancy business strategy planning. Kevin has moderated over 2,000 focus groups, conducted over 3,000 IDIs, and carried out more than 1,000 ethnography studies and senior level B2B IDIs. He specializes in qualitative research, with a breakdown of his work nature including Advertising Pre & Post Test/Product Concept Test (22%), Brand Image & Positioning Study (18%), Strategic Consulting (17%), Usage & Attitude Test (20%), Customer Satisfaction Study (20%), and Media Survey (3%). Kevin Wang's educational background includes studying BA in Business English at East China University of Science and Technology. He has held positions at organizations such as Starday Group, SIS International Research (Vice President of Operation, APAC), Qualitative Freelancer, The Nielsen Company (Research Manager), Consumer Search Group (Project Manager), and AS Watson (Management Trainee/Learning Manager).

Highlights

Apr 22 · youtube.com
April NY Enterprise Tech Meetup with Kevin Wang, CPO ... - YouTube
April NY Enterprise Tech Meetup with Kevin Wang, CPO ... - YouTube
Athlete Spotlight: Kevin Wang - Verdure Sports Massage

Related Questions

What are Kevin Wang's main responsibilities at Starday Group?
How long has Kevin Wang been with Starday Group?
What is Kevin Wang's educational background?
What other companies has Kevin Wang worked for?
What is Kevin Wang's role at Sagard?
Kevin Wang
Kevin Wang, photo 1
Kevin Wang, photo 2
Add to my network

Location

Xuhui District, Shanghai, China