Sign In

Kevin Wilhelm

Entrepreneur and Marketing Professional

Kevin Wilhelm is a marketing professional and entrepreneur based in Calgary, Alberta, Canada. He is currently the President of LIFT Aesthetic Marketing, a division of his broader marketing agency, POD Marketing Inc., which he founded in 2014. LIFT Aesthetic Marketing specializes in providing digital marketing services specifically for clinics in the medical aesthetics industry.12

In addition to his role at LIFT Aesthetic Marketing, Wilhelm serves as the President of several other sub-brands under POD Marketing, including Marketing4ECPs, which focuses on the eye care sector, and CITIZEN Marketing, which caters to senior living and care services. His extensive experience in marketing includes overseeing strategic direction, product creation, and client relations across these brands.123

Wilhelm is also an accomplished author, having published a book titled Click: Transform Your Business Through Digital Marketing, which achieved Amazon Best Seller status in various categories. He is known for his contributions to public speaking and industry publications, emphasizing his commitment to helping businesses grow through effective marketing strategies.12

Highlights

May 31 · linkedin

I recently shared insights on the principles of Influence and Persuasion at the Eye Recommend National Training event, inspired by Robert Cialdini, to empower customers and employees to say YES! more often. One principle that resonates with me is Reciprocity - the idea that when we receive something, we feel compelled to give back.

A recent experience at Modern Steak on Stephen Ave highlighted the power of reciprocity. After enjoying a glass... err... bottle of wine, our server Mareena surprised us with gift cards for free drinks on our next visit. Her gesture created a sense of appreciation that led to increased generosity and loyalty on our part.

This simple act underscores the importance of incorporating Reciprocity into business strategies. Establish processes that ensure consistent delivery of unexpected, delightful experiences for customers. By doing so, you not only foster customer satisfaction but also cultivate loyalty that extends beyond a single interaction.

Let's embrace the principle of Reciprocity in our business practices to create lasting impressions and foster meaningful relationships with our customers.

Feb 15 · linkedin

I had such a great time chatting with Dr. Trevor Miranda on his new podcast, Optometry Unleashed. Our discussions were really around building business, culture, and winning bets!!! Take a listen, and follow Trev to listen to this new, fun podcast.

https://lnkd.in/gxz_uQsM

Related Questions

What inspired Kevin Wilhelm to start POD Marketing?
How did Kevin Wilhelm's career evolve from marketing to entrepreneurship?
What are some key achievements of Kevin Wilhelm in the marketing industry?
How does LIFT Aesthetic Marketing differ from other sub-brands under POD Marketing?
What strategies does Kevin Wilhelm use to manage multiple companies simultaneously?
Kevin Wilhelm
Kevin Wilhelm, photo 1
Kevin Wilhelm, photo 2
Add to my network

Experience

Founder & President at POD Marketing Inc.
Director of Marketing at BrightPath Early Learning & Child Care (Mar 2012 - Dec 2013); Senior Manager - Performance Marketing at Yellow Pages Group / Groupe Pages Jaunes – Canada (Aug 2008 - Feb 2012)

Education

Bachelor of Commerce in Marketing and Advertising from The University of Calgary (2003 - 2008); International Baccalaureate Program (2000 - 2003)

Location

Calgary, Alberta, Canada