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Kieran Cousins
Measurement Lead @ Pinterest
Professional Background
Kieran Cousins is an accomplished professional in the digital world, renowned for his passion and expertise in leveraging data analytics to drive significant strategic direction across a range of fields, including product development, marketing, and digital customer experience and design. As the Partner Measurement Lead at Pinterest in Canada, Kieran leads measurement initiatives for notable sectors such as Retail, Auto, Travel, QSR, and CPG Beauty. His adept understanding of digital marketing and product/project management, combined with vast experience in the e-commerce retail industry and e-commerce telecommunications, positions him as a key player in the digital measurement landscape.
Over the years, Kieran has honed his skills in data analysis and insights, using various high-caliber tools and technologies effectively. His proficiency in tools including Adobe Experience Cloud, Google Marketing Platform, and data visualization platforms like Tableau and DOMO allows him to extract actionable insights that inform and enhance marketing strategies, product optimization, and user experience design. His previous roles include serving as a Senior Data Analyst in Marketing Intelligence at Loblaw Digital and as a Digital Insights Consultant in Data Analytics & Insights at TELUS Digital, where he made remarkable contributions to the organizations he was part of.
Kieran's career trajectory is characterized by his ability to adapt and thrive in different environments across the globe. Having lived and worked in diverse regions such as Canada, Vietnam, and Jamaica, he brings a rich, multicultural perspective to his work, which is invaluable in today’s interconnected world. His experience spans across various sectors, making him a versatile professional who understands the nuances of market needs and consumer behavior.
Education and Achievements
Kieran is academically equipped with a strong foundation in Economics, having earned his Bachelor of Arts (BA) from the prestigious McGill University. This education afforded him a deep understanding of economic principles and analytical thinking, which he seamlessly applies in his work in data analytics. He further advanced his academic credentials by obtaining a Master of Science in Management (MSc) with a focus on International Business from Ivey Business School at Western University, one of Canada's leading business schools. This advanced education not only refined Kieran’s management skills but also strengthened his expertise in navigating the complexities of international markets and business strategies.
Achievements
- Partner Measurement Lead at Pinterest: Currently leads critical data measurement initiatives across various high-impact industries in Canada.
- Senior Data Analyst - Marketing Intelligence at Loblaw Digital: Spearheaded data analytics projects that informed marketing strategies and product optimizations.
- Digital Insights Consultant at TELUS Digital: Provided key insights through data that drove corporate marketing efforts.
- Research Intern at UNDP: Gained valuable insights into data-driven decision-making processes in a global context.
- Project Development Specialist at McGill University: Developed project strategies that aided in the successful execution of academic initiatives.
Kieran Cousins exemplifies how a passion for data and analytics can lead to impactful strategic decisions in organizations. His journey through diverse professional environments and academic institutions is a testament to his commitment to excellence and innovation in the digital realm.
