Suggestions
Kieran Mathew
GM @ Equip Foods • Forbes 30 Under 30 • Adweek Young Influential
Kieran Mathew is the General Manager and Partner at Equip Foods, a company focused on providing clean and effective food products aimed at supporting health and performance goals. He has been in this role since October 2021 and is involved in delivering high-quality, real-food supplements that are third-party tested to ensure safety and efficacy.45
Based in Los Angeles, Kieran is described as an entrepreneur with a background in starting businesses, having initiated his first company while still in school.3 His work at Equip Foods emphasizes flexible nutrition that integrates easily into daily life, avoiding artificial ingredients and fillers.1
In addition to his role at Equip Foods, Kieran has been recognized for his contributions to customer experience (CX) improvements within the company, indicating a strong focus on enhancing user engagement and satisfaction.2
Highlights
Today marks the next era of the Equip brand, shaped by countless conversations with our customers and years of iteration. While our logo and packaging have evolved, our formulas remain unchanged.
This refresh is about more than a new label - it’s a statement of what we stand for: nutrition as nature intended. We are a counter-movement to overcomplicated health trends. A return to tried-and-true, real food nutrition.
As we’ve grown, one thing became clear: our products spoke for themselves, but our packaging didn’t fully reflect who we are or the people we serve. The look felt clinical and generic. The kind of packaging you hide in a cabinet instead of proudly keeping on your counter.
We’re thrilled to introduce countertop-worthy packaging that better reflects our values. Incredibly grateful to our team, partners, and most importantly, our customers for making Equip what it is today. This next chapter will be our best yet.

We spent the first half of 2024 building a proper leadership team at Equip Foods with three key hires in the last 60 days.
Super excited to officially welcome Deanna Eng leading finance and strategy, Alyssa Marafino leading growth and Audrey Burke spearheading key partnership initiatives. They all bring a wealth of CPG experience and creativity.
We’re working hard to set a new standard for transparency and timeless, real-food nutrition in an industry riddled with deceptive practices and unkept promises.
Really grateful to be leading this group as we realize our next chapter of growth. In some personal news, I'll be relocating to the U.S. (LA) in the fall to get closer to the action.
