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Kiku Chaudhuri

Co-Founder at SHAZ & KIKS

Kiku Chaudhuri is the Co-founder of SHAZ & KIKS, a hair wellness company that aims to build foundational, healthy hair using Ayurvedic practices.12 These innovative formulas utilize eco-conscious, nutrient-rich Indian herbs, oils, and flowers, drawing from centuries-old Ayurvedic wellness rituals.1 Shaz & Kiks was co-founded in September 2018 in Austin, Texas by Kiku and her sister, Shaz Rajashekar.13 The brand is a graduate of Sephora’s 2022 Accelerate Program.3

Prior to co-founding SHAZ & KIKS, Kiku worked in digital marketing and strategy in the tech and media industries for over 10 years.2 She holds an undergraduate degree in South Asian Studies and a Master's in Marketing from Northwestern University.12 Kiku’s previous roles include leading digital strategy at Condé Nast for media brands such as Vogue and GQ.com.2

Kiku and her sister Shaz spent their childhood summers in their parents’ hometown in India, maintaining a deep connection with their culture.3 This connection inspired them to create a hair care brand rooted in Indian traditions.23 The name SHAZ & KIKS comes from the nicknames that their loved ones use for them.3

Highlights

Dec 5 · expertcpg.com
Building a Heritage-Driven Beauty Brand: Shaz & Kiku's Journey ...

Related Questions

What inspired Kiku Chaudhuri to transition from digital marketing to hair wellness?
How does Kiku's background in South Asian Studies influence her approach to hair care?
What challenges did Kiku and Shaz face when launching SHAZ & KIKS?
How does SHAZ & KIKS incorporate Ayurvedic practices into their hair care products?
What makes SHAZ & KIKS' products different from other hair care brands?
Kiku Chaudhuri
Kiku Chaudhuri, photo 1
Kiku Chaudhuri, photo 2
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Location

Austin, Texas, United States