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Kim Caldbeck

CMO | Advisor | Board Member | Team & Culture Builder | On a mission to help companies scale that will change the world

Kim Caldbeck is a seasoned technology marketer and a dedicated mother of three with a rich background working with prestigious companies like Coursera, Facebook/Meta, Apple, and Landor.

During Kim's tenure as the CMO at Coursera, she played a pivotal role in the company's exceptional growth, contributing to a revenue increase of 5x to $500M. Kim collaborated closely with Coursera's founders on defining its brand, enhancing the monetization model, expanding enterprise and degree business segments globally, and navigating through periods of cultural transformation and challenges including the IPO process.

Kim brings expertise in growth strategies, product-market fit, brand strategy, and leadership development, which she now leverages to advise B2B and B2C companies in digital health, edtech, and fintech sectors.

Aside from Coursera, Kim's professional journey includes impactful roles at renowned organizations. At Facebook, she managed marketing campaigns in over 60 markets, oversaw product marketing for Facebook's Android and feature phone apps, and assisted advertisers in brand building. At Apple, she worked on iPhone app marketing, while at Landor, she gained experience in brand consulting. Furthermore, her experience at Daymon Worldwide involved private label development with national retailers.

Kim holds an MBA in General Management from Stanford Graduate School of Business and a Bachelor of Arts in Sociology and Psychology from Harvard University.

In addition to her corporate roles, Kim has been actively engaged in numerous organizations, including serving as a Board Member at Teague, Advisory Council Member at Stanford Digital Education, Board Member at Interplay Learning, Operating Advisor at Bessemer Venture Partners, and holding advisory roles at various other institutions.

Kim Caldbeck continues to expand her portfolio with board positions and advising roles while focusing on aiding mission-driven companies in their scaling endeavors within the realms of digital health, edtech, and fintech.

Kim Caldbeck
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Location

San Francisco, California, United States