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Kim Cruz

Strategic Partnerships / Branded Content / Creative Solutions / Integrated Marketing / Commercial Operations / Event Production

Kim Cruz is a seasoned sales and marketing professional currently working as Integrated Podcast Strategy, Sports at Spotify since May 2024.1 With over 15 years of experience, she specializes in integrated marketing, strategic partnerships, business development, branded content, talent relations, partnership marketing, project management, and event production.1

In her current role at Spotify, Kim's responsibilities include:

  1. Collaborating with content teams to create integrated sponsorship opportunities for advertisers
  2. Leading client and agency presentations to promote Spotify's sports podcast content
  3. Working on custom integrations across shows, social media, content, and other revenue channels
  4. Creating strategic go-to-market plans for new shows, including positioning and narrative development1

Prior to her current position, Kim held several roles at Spotify and other companies:

  • Commercial Operations, Studios at Spotify (November 2020 - May 2024)
  • Head of Strategic Partnerships & Creative Solutions at TuneIn (August 2018 - March 2020)
  • Integrated Sales & Partnerships at TuneIn (January 2015 - July 2018)
  • Manager, Sales Development at Pandora (August 2010 - July 2012)
  • Ad Sales Manager at Current TV (September 2009 - August 2010)
  • Various roles at MySpace, including Music and Comedy Marketing (2005 - 2009)1

Kim Cruz holds a Master's degree in Sports Management from the University of San Francisco and a Bachelor's degree in Sociology and Japanese from the University of California, San Diego.1

Related Questions

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Kim Cruz
Kim Cruz, photo 1
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Location

Los Angeles Metropolitan Area