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Kim Wong

Associate Director, Strategy & Performance

Kim Wong, also known as Guan, is a seasoned performance marketer with 9 years of experience in media agencies, specializing in performance marketing channels such as Google Search, Facebook, Instagram, Google Display, Twitter, YouTube, and Programmatic DV360.

He has hands-on experience in various tools including Google Tag Manager and Analytics, focusing on delivering a high return on investment through performance marketing campaigns for a diverse range of clients and industries.

Currently, Kim leads a team of performance specialists, overseeing performance marketing initiatives in Malaysia, Singapore, and Cambodia.

Some of the notable clients in his portfolio include DiGi, McDonald's, Telekom Malaysia, Club Med regional, Watsons, Yoodo, Celcom, Proton, Malaysia Airlines, Friesland Campina, Axiata, Boost, and UNHCR.

He holds a Bachelor's degree in Mass Communication/Media Studies from Liverpool John Moores University.

Kim's professional journey includes roles such as Associate Director and Senior Manager of Strategy & Performance Marketing at ADA, as well as managerial positions at Dentsu Aegis Network, GroupM, OMG Group, and Publicis Groupe.

Kim Wong
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Location

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia