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Kimberley L.S. Cowans

CEO and FOUNDER at SKIMDO — The Original Minimal Curl Care | I save people time with our Allure Award-Winning Curl Styling Cream.

Kimberley L.S. Cowans is the CEO and Founder of SKIMDO, a company that specializes in curl care products.1 She is known for creating an innovative curl styling cream that has won an Allure Award.12

Professional Background

Cowans developed SKIMDO's signature product, a curl styling cream designed to nourish, protect, and flexibly hold curls for up to a week per application.2 This unique formula is considered a world's first in the hair care industry.2

Company Mission

SKIMDO's primary goal is to save people time with their curl care routine. The company focuses on minimal curl care, offering products that provide long-lasting results with fewer applications.1

Personal Journey

Kimberley Cowans' journey with curly hair care began during a transformative trip to Brazil at the age of 17, which changed her perspective on her curly hair.6 As a bi-racial individual, Cowans experienced identity crises related to her hair at various points in her life.6

Business Approach

Cowans has taken a deliberate and thoughtful approach to growing SKIMDO over the past decade.5 Her business strategy includes:

  • Offering free samples to potential customers
  • Making careful decisions about retail partnerships (notably turning down an opportunity with Sephora)
  • Focusing on direct-to-consumer sales through the company's website

Kimberley Cowans continues to be actively involved in the curly hair community, sharing her expertise and experiences through workshops and interviews.34

Highlights

Skimdo Founder Kimberley Cowans Talks Free Samples And Why ...
Skimdo Founder Kimberley Cowans Talks Free Samples And Why ...
Oct 24 · skimdo.com
Who's That Curl? INTERVIEW with Zoe Banoža - SKIMDO
Jul 16 · listennotes.com
Kim Cowans – Part 1: Creating SKIMDO - Self-Regard (podcast)
Mar 20 · nairanyc.com
Kimberley Cowans: We Interview the Queen of Curls - Naïra
Kimberley Cowans: We Interview the Queen of Curls - Naïra

Related Questions

What inspired Kimberley Cowans to create SKIMDO?
How did Kimberley Cowans' trip to Brazil influence her career?
What are the key ingredients in SKIMDO's curl styling cream?
How has SKIMDO's product evolved since its launch?
What challenges did Kimberley Cowans face while growing SKIMDO?
Kimberley L.S. Cowans
Kimberley L.S. Cowans, photo 1
Kimberley L.S. Cowans, photo 2
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Location

New York, New York, United States