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Kimberly Doebereiner

Group Vice President, Future of Advertising and Head of P&G Studios at Procter & Gamble

Kimberly Doebereiner is a seasoned executive at Procter & Gamble (P&G) with over 30 years of experience.12 She currently serves as the Group Vice President of Future of Advertising and Head of P&G Studios, a position she has held since July 2021.1 In this role, Doebereiner is responsible for leading P&G's efforts to reinvent advertising, making it more useful, interesting, and superior for consumers while creating value for brands.1

As Head of P&G Studios, Doebereiner has developed a robust slate of projects, focusing on telling powerful stories and creating culturally relevant connections for P&G brands.2 She has worked with prestigious partners such as Imagine Entertainment, Hello Sunshine, TIME, and Dentsu Creative.2 Some notable projects she has executive produced include:

  • "CODED: The Hidden Love of J.C. Leyendecker" (Oscar short-listed, best short doc at Tribeca Film Festival)
  • "The Tent Mender," a docu-fiction series on FreeVee
  • "Cost of Winning," an Emmy-nominated sports doc-series on HBO2

Doebereiner's career at P&G spans various roles, including:

  • Director of Global Advertising Development (May 1998 - Present)
  • Brand Management across CPG brands like Crest, Vicks, Metamucil, and Thermacare (Apr 1990 - Jun 1997)1

She is known for her expertise in brand communications, creative quality, and digital marketing. Doebereiner has been instrumental in winning over 25 industry awards, including a Grand Prix Cannes Lion, Titanium Cannes Lion, and a Black Pencil.2 She is also a member of the Brand Mastery Society and serves on the boards of the American Advertising Federation and Miami University's Farmer School of Business Marketing.2

Doebereiner holds a degree from Miami University (1987-1990) and has a Digital Marketing Level 1 Credential from General Assembly.1

Highlights

Jun 26 · linkedin

Coming out of this truly transformative panel discussion, I’m encouraged by the progress being made to create opportunities for people with disabilities in front of and behind the camera, but there is still a lot of work to be done. Rising Phoenix: A New Revolution (w/t), created by a team of whom half identify as having a disability, is one step in the right direction.  

Check out the “making of” video we debuted during our discussion: https://lnkd.in/gaYbhQX5

Big thank you to director Sheridan O'Donnell, producer Greg Nugent from HARDER THAN YOU THINK, and U.S. Paralympian Ezra Frech for joining me on stage at Cannes Lions International Festival of Creativity last week! This discussion was a proud Procter & Gamble moment!

#CannesLions2024 #DisabilityRepresentation #Paris2024 #Paralympics

Jun 22 · linkedin

I had a great time talking with Brian Cordes about the value of creativity and the work of P&G Studios in creating authentic stories that help Procter & Gamble brands connect with consumers in surprising and interesting ways. 

He asked me how brands stay relevant, fresh and in touch with the consumer and their changing needs. My answer: we meet their needs both in the job to be done by the product, and in ways that are meaningful and insightful, so the brand shows up in spaces and places that matters to their audience.

"A Radical Act: Renee Montgomery" is one example. We are excited this new film, created in partnership with UNINTERRUPTED and Mielle, will air in the Fall on Roku. Mielle is the leading black-founded and woman-led beauty brand, and they are an Official Textured Hair Care Partner of the WNBA.  The film is an inspirational feature documentary about Renee Montgomery, the first former WNBA player to be both a co-owner and executive of a WNBA team.    As we look into the future of advertising, we have a simple mantra — Be more useful and Be more interesting. It always starts with our consumers, thinking about how we solve their problems. And we find if we can deliver these two simple objectives, people will have a better advertising experience.   Thank you Brand Innovators for bringing us together to create meaningful conversations that help shape the future of brand building.    #CannesLions2024 #creativity #authenticity #storytelling

Related Questions

What are some of the most innovative projects Kimberly Doebereiner has led at P&G Studios?
How has Kimberly Doebereiner's role evolved over her 30+ years at Procter & Gamble?
What partnerships has Kimberly Doebereiner formed for P&G Studios?
Can you share examples of awards won under Kimberly Doebereiner's leadership?
What are Kimberly Doebereiner's key strategies for reinventing advertising at P&G?
Kimberly Doebereiner
Kimberly Doebereiner, photo 1
Kimberly Doebereiner, photo 2
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Location

Maineville, Ohio, United States