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Kinner N Sacchdev
Co-Founder and CEO at Knorish
Kinner N Sacchdev is the Co-founder and CEO of Knorish, a platform that enables creators and entrepreneurs to build and monetize their online businesses through sales funnels. He has been in this role since April 2017 and is based in Gurgaon, India.
Background and Experience
Kinner has a strong background in entrepreneurship and strategic design, having conceptualized and implemented multi-million dollar education and service ventures. His expertise spans brand building, product portfolio diversification, strategic marketing, and project management. He is passionate about creating innovative products and service models that intersect science and business, with current interests in web applications and product design.
Before founding Knorish, Kinner co-founded several other ventures, including Scientity Design Innovations and Scientity Inc. He has also held various roles such as Project Director at the India Japan Global Partnership Summit and Strategic Advisor for multiple organizations. His educational qualifications include a Master's degree from Newcastle University and a Bachelor's degree from Punjab University.
Recognition
Kinner has been recognized as a Young Entrepreneur in the "Business World 35 under 35" and "Times 40 under 40" lists, highlighting his impact in the entrepreneurial landscape.1
Highlights
Not All Likes, Shares, and Comments Are Created Equal Engagement metrics like likes, shares, and comments can be very misleading.
Especially when the common advice is to try and go Viral!
Ultimately, It's not just about quantity but quality...
- WHO is engaging with your content matters more than HOW MANY are engaging.
For example, a post about a trending topic might get you a lot of engagement…
But it may not appeal to the actual target audience that is your ideal customer profile!
The key is to create content that resonates with the right audience and attracts decision-makers who would purchase your products or services.
Here are 3 steps to achieve this
- Identify and Understand Your Target Audience
- Understand your audience's needs, preferences, pain points, challenges, and goals.
- Then create Targeted and Relevant Content
- Speak the language of your audience.
- Share insights, tips, and stories.
- Address the specific needs and interests of your target audience.
- Build trust and credibility, ensuring your content resonates on a deeper level.
- Analyze and Optimize Engagement Quality
- Focus on who is engaging.
- Prioritize content types and topics that attract decision-makers and high-value prospects.
Create and optimize content that solves your audience's pain points, and watch even lower engagement rates turn into powerful interactions with high-value customers! 🚀
PS: What's one pain point your content has solved for your audience?
P.P.S: Want to learn how to use AI to build content-led funnels for faster growth? I am doing a live workshop this Friday.
Comment AI below and I'll DM the link to you.
♻️ Share this in your network for peers who may need it!
Sony turned water into gold—literally! Here’s how they crushed Apple and Philips in one stroke.
And they did this with 1 insight that increased sales by 400%!
Back In 2013, MP3 players were in big demand and Sony wanted to capture a piece of the market.
Problem was the market was dominated by brands like Apple and Philips. Even Microsoft had launched their version called Zune.
Sony’s strategy? Launch the W series Walkman targeted at fitness enthusiasts.
The twist? Packaging them inside water bottles and selling them at gyms and pools! 💧🎧
This clever move showcased the product’s water resistance, leading to a 400% increase in sales that year!
3 marketing lessons to takeaway from this campaign:
- Know Your Audience
- Identify a core problem that no other brand is solving
- Focus on a specific group that will benefit the most from your product.
- Clearly demonstrate how your product solves a common problem.
- Build your marketing strategy around that to grab attention and make the benefits obvious.
- Highlight the Unique Value Proposition
- Clearly demonstrate how your product solves a common problem.
- Build your marketing strategy around that solution to grab attention and make the benefits obvious.
- Strategic Placement
- Showcase your product where your target audience frequents, online or offline.
- Make it convenient for them to purchase with minimal friction.
- Make your product stand out and become memorable with that differentiation.
Customers understand the value first and then the features. Help them visualize that value, and you’ll unlock significant sales potential.
♻ Share this with someone who needs a marketing boost!
#MarketingStrategy #SalesGrowth #BusinessTips #SonyWalkman #InnovativeMarketing #CustomerValue #SalesBoost
