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Kirby Porter
Founder of New Game Labs & PLAY3RS - Helping athletes build their brands in web3.
Professional Background
Kirby Porter is a dynamic leader and visionary in the intersection of sports and technology. As the founder of New Game Labs, she is dedicated to helping athletes navigate the rapidly evolving landscape of web3, focusing on learning, connection, and creating valuable content. Her career in the sports industry began with her impressive tenure as captain of the Harvard Women’s Basketball team, where she not only honed her leadership skills but also developed a deep understanding of athlete experiences and empowerment.
Over the years, Kirby has gained a wealth of experience in strategic marketing roles, particularly in the immersive world of sports. Her journey includes impactful positions at PepsiCo, where she served as a marketing analyst and later as a marketing and community manager for NBA and hoops partnerships. During her tenure, she played a pivotal role in shaping marketing strategies that resonate with sports enthusiasts and athletes alike. Kirby's commitment to athlete advocacy prompted her to co-found platforms such as Court to Corporate and Endorsements to Equity, aimed at bridging the gap between athletic achievement and professional growth beyond the court.
In her strategic leadership role at Will Ventures, Kirby served as both Investor and Director of Marketing, where she further demonstrated her ability to influence the sports ecosystem from a brand perspective. She excelled in fostering connections between emerging athletes and industry opportunities, allowing them to harness their personal brands effectively.
Education and Achievements
Kirby’s academic journey at Harvard University was marked by commitment, discipline, and achievements in both academics and athletics. Holding a degree from one of the most prestigious institutions globally, she developed a solid foundation in leadership, critical thinking, and innovative problem-solving. These skills have been invaluable in her career as she approaches the sports industry with a unique blend of analytical insight and a passion for advocacy.
She has continually pursued personal and professional growth through internships and fellowships, including a role at Under Armour as a Global Brand Marketing Intern, where she learned the nuances of brand storytelling within the sports apparel industry. Kirby also sharpened her strategic acumen through her engagement with the New England Patriots as a Marketing and Strategy Intern, gaining firsthand experience in a leading professional sports franchise.
Achievements
Kirby Porter stands out as a transformative figure in the sports world. With her commitment to athlete empowerment, she has successfully launched multiple platforms and initiatives aimed at supporting athletes in building their personal brands. Her vision for New Game Labs is a testament to her innovative spirit and dedication to leveraging technology for the benefit of athletes, helping them transition from their sporting careers to entrepreneurial success.
Kirby's multifaceted experience in marketing, coupled with her athlete-centric approach, positions her as a thought leader who inspires change in how athletes connect with opportunities and branding in a digital age. Her journey continues as she works tirelessly to ensure that athletes are not only recognized for their athletic prowess but also empowered to explore new avenues and growth opportunities beyond their sports careers.
