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Kiri Masters

Writer & Podcaster

Kiri Masters is a versatile professional with experience as a writer, podcaster, author, and founder of an agency.

Having exited the agency in 2022, Kiri Masters is recognized as a leading expert in the realm of retail media and marketplaces.

With a background in Bachelor of Marketing & Public Relations from The University of Notre Dame Australia, Kiri Masters has held various roles in organizations like Forbes, Acadia, Bobsled Marketing, JPMorgan Chase, Commonwealth Bank of Australia, Colonial First State, and Westnet.

Currently, Kiri Masters is engaged in diverse projects including personal essay writing on Substack, hosting the 'Obsession Podcast' that narrates success stories, and providing coaching sessions for business leaders looking to enhance their personal brand through thought leadership.

To connect or learn more about Kiri Masters' work, you can visit their websites: https://kirimasters.substack.com/, www.theobsessionpodcast.com, and www.kirimasters.com.

Highlights

Aug 9 · linkedin

New from me today on Forbes: Macy’s Expands Post-Purchase Offers To Boost Retail Media Business

Yesterday Macy's announced an expanded partnership with Rokt, a technology partner that allows Macy’s to deliver high-quality, non-endemic offers to its shoppers after making purchase online.

Ads and offers are displayed to a customer immediately after they check out on Macy’s website. These offers are personalized to each customer, based on both Macy’s first party data and Rokt’s partner data.

Wins for Macy's:

  1. More ad revenue
  2. Open up their digital platform to a new type of advertiser for the first time, the non-endemics
  3. Boost their own 1P customer & transaction data.... but interestingly, not directly through Rokt (as the media purchases happen through Rokt, not Macy's RMN) --- HOW?

Read the full post here: https://lnkd.in/eG5sPW9w

Jun 25 · linkedin

Thrilled to see an essay I wrote featured on Future Commerce this week for their MUSES journal (published last year)

Link to the article in the comments 👇

Kiri Masters
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Location

Atlanta, Georgia, United States