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Kirstin Hoffmann

Executive Creative Director | Brand & Content Strategy | e-Commerce | Digital Transformation | ex-Amazon, Walmart

Kirstin Hoffmann is a highly experienced marketing leader and executive creative director with a versatile background spanning various industries and companies, from Silicon Valley startups to retail giants like Walmart and Amazon.

With a strong track record of brand development, creative strategy, and digital transformation, Kirstin excels in crafting innovative and impactful campaigns that drive brand relevance and exceed expectations.

Passionate about ethical sourcing and economic empowerment for rural women, Kirstin serves as a board member of Sprout Enterprise Network, a platform dedicated to creating sustainable livelihoods for communities in need.

Her expertise includes integrated marketing, e-commerce, executive leadership, change management, and nurturing high-performing teams in in-house agency settings.

Kirstin's educational background includes a Master's in Design Management from Pratt Institute, a Bachelor's in International Affairs, Art, and Asian Studies from Skidmore College, and additional studies in photography and Italian language.

Throughout her career, Kirstin has held key roles such as SVP, Executive Creative Director at Serta Simmons Bedding, LLC, VP Creative & UX at Walmart eCommerce, Senior Content Manager at Amazon, and various managerial positions in marketing, digital merchandising, and curation.

With a wealth of experience in brand building, site merchandising, and performance marketing, Kirstin brings a dynamic and empathetic perspective to leadership roles, driving teams towards success and innovation.

Highlights

May 26 · linkedin

I’m #hiring. Looking for talented UX/UI designers to join my team!

In 2012, Tuft & Needle (tn.com) disrupted the mattress market by offering price transparency, high-quality products, and a simplified shopping experience aimed at delighting customers – we presented a differentiated alternative to the old-fashioned mattress chains. With relatively low barriers to entry, more digitally native brands have entered the market since then to win share from B&M and entrenched heritage brands that were slow to adapt. With brand proliferation and product commoditization in recent years, a different type of customer confusion and disappointment has started to take hold. With people at the heart of everything we do since our company’s inception, it’s time for us to define our next chapter. Together, we are radically reshaping how we think about mattresses, sleep, and shopping; and, in the process, standing for something bigger, positively impacting people’s lives and the world – and we’re just getting started. We welcome applicants from underrepresented backgrounds and all walks of life because we know that better sleep is a universal right; and that our ability to create a diverse, equitable and inclusive environment is essential to our success in making better sleep accessible to all.

Kirstin Hoffmann
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Location

Greater Seattle Area