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KiYonna Carr

Sr. Manager, Business Planning & Operations at Yahoo

KiYonna Carr is the Director of O&O (Owned and Operated) Yield Management at Yahoo.12 In this role, she is responsible for managing and optimizing the yield of Yahoo's owned and operated sites. Carr is an expert in programmatic advertising and floor pricing strategies, which are crucial for maximizing ad revenue for publishers.2

Some key points about KiYonna Carr's professional expertise include:

  1. She provides insights on the importance of flooring in programmatic advertising, noting that it can lead to a 10-15% improvement in yield.1

  2. Carr emphasizes the need for dynamic flooring strategies that adapt to real-time data and market conditions.1

  3. She recommends analyzing all bids, not just winning bids, to get a fuller picture of how flooring impacts auction dynamics.1

  4. Carr has spoken at industry events, such as the Prebid Summit, sharing her knowledge on topics like floor pricing and yield management.2

  5. She has experience in implementing holistic flooring strategies that consider various aspects of inventory and work across different ad formats, including display and video.2

KiYonna Carr's expertise in yield management and programmatic advertising makes her a valuable voice in the digital advertising industry, particularly in the area of publisher monetization strategies.12

Highlights

Nov 6 · prebid.org
A Publisher Discussion on Flooring Strategies - Prebid
A Publisher Discussion on Flooring Strategies - Prebid
Oct 17 · adexchanger.com
What Publishers Need To Know About Floor Pricing - AdExchanger
What Publishers Need To Know About Floor Pricing - AdExchanger
Nov 5 · sweetstudy.com
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[PDF] Eastbound' - Grosse Pointe Public Library

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KiYonna Carr
KiYonna Carr, photo 1
KiYonna Carr, photo 2
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Location

Palo Alto, California, United States