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Klasien van de Zandschulp

Interactive artist & designer @ affect lab

Professional Background

Klasien van de Zandschulp is a prominent interactive artist and a talented creative director based in the vibrant city of Amsterdam. She is the driving force behind studio affect lab, where she masterminds innovative, story-driven experiences that intertwine digital and physical realms. Her work excels in the fusion of online and offline interactions, offering unique, participatory experiences that resonate deeply with audiences. Klasien's artistic endeavors delve into several fascinating themes, including embodiment, sensory design, rituals, and radical rethinking around our daily engagements with technology.

Her extensive expertise in mobile and augmented reality experiences allows her to create interactive installations that invite engagement and provoke thought. Notably, Klasien has made noteworthy contributions to the field through her role as a curator and initiator of numerous interactive events, labs, and exhibitions. Her passion for creating meaningful experiences is evident in her approach, which seeks to explore the nuances of human interaction in an increasingly digital world.

In recognition of her contributions to immersive media, Klasien recently won the prestigious IDFA Doclab Immersive Non-Fiction award. She is also an esteemed fellow at the Sundance New Frontier Story Lab, underscoring her status as a leader in the field and her commitment to pushing the boundaries of storytelling.

Klasien's work has reached global audiences, with presentations and exhibitions at renowned conferences and festivals, including SXSW in Austin, Interaction.19 in Seattle, the Future of Storytelling Summit and Festival in NYC, and MUTEK VR Salon in Montreal. Her participation in other notable events such as the Northside Festival, Design Indaba in Cape Town, and the Dutch Film Festival only cements her position as a notable figure in the interactive art and design community.

Education and Achievements

Klasien van de Zandschulp began her journey into the world of design and technology with a Bachelor’s degree in Communications, specializing in Digital Communication and Multimedia Design from Hogeschool van Arnhem en Nijmegen (HAN). This foundational education facilitated her explorations into various domains of interactive and digital art, equipping her with the skills necessary to not only create but also teach.

In addition to her creative pursuits, Klasien actively contributes to the academic community as a guest lecturer at various design and art academies and universities across the Netherlands, Belgium, and Italy. Her teachings inspire the next generation of designers and artists, fostering creativity and critical thinking about technology's role in our lives.

Klasien has played a significant role in the arts community as a jury member, lending her expertise to prestigious awards including the IDFA Doclab Immersive Non-Fiction award in 2017, the Netherlands Film Festival Golden Calf Interactive award in 2018, and the SpinAwards AR/VR in 2019. She is also a coach member at VAF Interactive (Flemish Audiovisual Fund), guiding emerging talents in the field of interactive media.

Achievements

  • Creative Director at Affect Lab: Leading a team of artists and designers to create innovative interactive experiences that blend technology and storytelling.
  • Award-Winning Creator: Recipient of the IDFA Doclab Immersive Non-Fiction award, recognizing her excellence in immersive storytelling and interactive media.
  • Sundance New Frontier Fellow: Honored as a fellow at the Sundance New Frontier Story Lab, demonstrating her commitment to advancing the field of interactive storytelling.
  • International Presenter: Showcasing her work at notable global platforms including SXSW, MUTEK, and the Future of Storytelling Summit.
  • Role in Education: Contributing as a guest lecturer at esteemed institutions, influencing a generation of designers with her insights and expertise.
  • Advisory Role: Serving on advisory committees and as a jury member for prominent awards, helping shape the future of interactive art and design.

Klasien van de Zandschulp's journey as an interactive artist and creative director is marked by a robust educational background, an impressive array of international presentations, and a deep commitment to both creation and education. Her work exemplifies the synthesis of technology and artistry, offering profound insights into the evolving relationship between humans and technology. As she continues to innovate and inspire, Klasien cements her place not just as a maker of interactive experiences, but as a key figure in reimagining the future of engagement in the arts.

Related Questions

How did Klasien van de Zandschulp develop her expertise in interactive art design?
What inspired Klasien van de Zandschulp to blend digital and physical interactions in her work?
How does Klasien van de Zandschulp approach the theme of human interaction in her artistic projects?
What notable projects has Klasien van de Zandschulp undertaken at the studio Affect Lab?
How does Klasien van de Zandschulp incorporate feedback from her teachings into her artistic practice?
Klasien van de Zandschulp
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Location

Amsterdam, North Holland, Netherlands