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Klaus Werner

Chief Digital and Marketing Officer | Digital Transformation Leader | Private Equity & Startup Advisor | Three-time CIO

Klaus Werner is a seasoned executive with extensive experience in digital transformation and business leadership. He currently serves as an Executive Advisor at Hartwell Companies, where he leverages his expertise to drive business growth and revenue strategies.

Professional Background

Klaus has held several high-profile positions throughout his career:

  • Chief Revenue Officer (CRO) at Hartwell Companies
  • Chief Digital and Marketing Officer at West Marine
  • Chief Marketing Officer at Global Industrial Company1
  • Chief Digital Officer at HD Supply1
  • Senior Vice President & Chief Marketing Officer at Systemax Inc.1

He has also worked in leadership roles at companies such as Alex Lee, Rosetta, Lowe's, and BellSouth.1

Expertise

Klaus specializes in:

  • Digital and business transformation
  • eCommerce strategy
  • Performance marketing
  • P&L management
  • Global leadership

He has successfully managed multibillion-dollar P&Ls and led global teams of over 500 members across various industries, including telecom, grocery, and B2B distribution.

Education

  • BS in Corporate Management from Florida Atlantic University1
  • Master's degree in Quality Management and Technology from Nova Southeastern University1

Skills

Klaus is proficient in English and Spanish, enhancing his ability to work with diverse teams and markets. His approach combines strategic insight with operational excellence, making him a valuable asset in driving digital transformation and business growth.

Highlights

Apr 11 · linkedin

Are you attending #possible2024 in Miami Beach next week? If so, lets meet up and re-write the future of marketing together.

Mar 27 · linkedin

There are five phases of effective "Marketplacification" of eCommerce for distributors.

Whether you are simply offering your own SKUs and services online, or you have become a purely digital third party seller such as Zoro, this free report will provide a robust roadmap for you to determine the optimal model for your business.

Related Questions

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Klaus Werner
Klaus Werner, photo 1
Klaus Werner, photo 2
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Location

Charlotte Metro