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Kolby Capelouto
Head of Home - Emerging Account Sales, Amazon Advertising
Professional Background
Kolby Capelouto is a seasoned expert in the field of advertising and media sales, with a particular focus on emerging markets within the technology sector. With a storied career at Amazon Advertising, Kolby has ascended through the ranks, demonstrating a unique talent for building strategic partnerships and driving growth in complex environments. At present, he serves as the Head of Home - Emerging Account Sales, where he leads efforts to innovate and expand the company's reach into the home goods sector. His extensive experience positions him as a leader in the competitive landscape of digital media advertising, and his insights are pivotal for clients looking to leverage online platforms for growth.
Prior to his current role, Kolby held several significant positions at Amazon, including Sr. Manager, where he effectively guided teams to achieve key performance indicators and explore new revenue opportunities. His tenure at Amazon also included the role of Sr. Account Executive - Entertainment, where he honed his expertise in entertainment advertising, delivering tailored strategies to meet the unique needs of this dynamic industry.
Education and Achievements
Kolby Capelouto pursued his higher education at California State University, Fullerton, where he laid the foundation for his career in business and advertising. His academic background is complemented by extensive hands-on experience in various facets of media buying and account management, enabling him to spearhead initiatives that align with both client expectations and business objectives.
Before joining Amazon Advertising, Kolby garnered valuable experience at Specific Media, where he started as a Sr. Media Buyer and worked his way up to Manager - Media Buying. This progression underscored his ability to navigate and excel within the competitive digital advertising landscape, refining strategies that resulted in substantial revenue growth and client satisfaction.
Notable Achievements
Throughout his career, Kolby has made a significant impact on the organizations he has been a part of, specifically at Amazon Advertising. His leadership in emerging account sales has resulted in numerous successful campaigns and strategic initiatives that have elevated the brand's presence in the marketplace. Kolby's focus on fostering client relationships and identifying innovative solutions for advertising challenges has cemented his reputation as a forward-thinking leader in the industry. His analytical approach, coupled with a commitment to excellence, has enabled him to deliver results that consistently exceed expectations.
Kolby Capelouto's journey through the realms of advertising and sales exemplifies the blend of education and practical experience that is essential in today’s fast-paced digital market. His career path reflects a dedication to continuous learning and growth, making him a respected figure in the field.
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Public Person Summary
Highlights
I'm incredibly proud of the team and business we've built, with the next chapter of our growth unfolding at this very moment between Prime Video Ads, Live Sports (TNF, NASCAR, NWSL), advanced measurement, and so much more. We're hiring for several Sr. AE roles in NYC and CHI in both our core and streaming media sales functions. The below posting filters into all of these positions, so feel free to apply or reach out and I can connect you with the hiring managers to learn more.
When I joined Amazon Ads 8.5 years ago my new manager Alexys A. Ruiz Coronel laughed when I asked her about our video solutions; we didn’t have any! Today, brands are able to tell their stories across video channels like TNF, Twitch, Streaming TV, online video, and on Jan 29, we will become the largest ad-supported streaming service in the US with the launch of Prime Video Ads. It’s truly incredible to see how much we’ve innovated on behalf of our customers since I started with yet another chapter about to kick off. The excitement was palpable this week at CES, can’t wait to see what we all do together in 2024! If the TNF team needs any guest hosts - I’m out here.
