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Korena Keys
Passionately pursuing smarter marketing decisions through the use of technology, data insights and natural curiosity.
Korena Keys is a highly accomplished professional known for her leadership and innovative approaches in media solutions. As the Founder and CEO of KeyMedia Solutions, Korena has established a reputation for delivering strategic media and marketing services that help businesses enhance their visibility and reach their target audience effectively. With a deep understanding of the media landscape, she has navigated through various roles that have shaped her expertise, making her a prominent figure in the industry.
Korena's career is marked by her commitment to excellence and continuous growth. Her journey began with a BA from the University of Sioux Falls, where she laid the foundation for her future endeavors. Following her academic pursuits, she stepped into the media industry as a News and Sales Coordinator at KELO TV. This early position provided her with invaluable insights into the workings of media and honed her skills in communication and coordination.
Continuing her professional trajectory, Korena took on roles as a Media Buyer at Nichols Media, where she gained extensive experience in managing media purchasing strategies. Her next step involved becoming a Senior Media Strategist at both Exact Drive and Lawrence & Schiller, further solidifying her expertise in media strategy and campaign execution. In these positions, she played a pivotal role in crafting tailored media plans that yielded measurable results for clients across various sectors.
Additionally, Korena has contributed her insights and thought leadership to several renowned organizations. As a former member of the Forbes Agency Council, she engaged with fellow industry leaders to share best practices and trends shaping the marketing landscape. Her involvement with the National Small Business Association's Leadership Council demonstrates her dedication to advocating for business owners and the entrepreneurial community.
Korena's expertise is further complemented by her role on the Advisory Committee at AdvisoryCloud, where she provides strategic guidance to emerging businesses. Her multifaceted experience positions her as a go-to expert for companies looking to enhance their media strategies and navigate the complex digital environment.
Over the years, Korena has cultivated a strong professional network and has been recognized for her leadership and contributions to the media industry. Her innovative approaches, combined with her commitment to client success, have allowed KeyMedia Solutions to thrive, making a significant impact on the businesses it serves.
