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Kota Kobayashi
Design・Leadership・Execution
Kota Kobayashi is a prominent design leader with over 14 years of diverse experience spanning brand, product, and technology. With a unique blend of psychology and fine arts education, Kota has honed a creative approach that inspires innovative design solutions. His career reflects an impressive trajectory through some of the most respected organizations in the industry, establishing a reputation for leading impactful design teams and projects.
Kota started his academic journey at Union College, where he earned a Bachelor of Arts degree with a double major in Psychology and Visual Fine Art. This interdisciplinary background laid the foundation for his understanding of human behavior and visual communication, essential for effective design. To further enhance his design skills, he attended the Chicago Portfolio School, an institution renowned for its rigorous curriculum and emphasis on real-world application of design principles.
Professionally, Kota has held several key positions that showcase his design leadership and creative expertise. As the Group Design Lead for Brand System at Wise, he directed a talented team in redefining brand experiences across multiple platforms. His role as a Design Principal for Product Discovery at Wise allowed him to leverage his skills in the product development lifecycle, ensuring that user needs and brand strategies align seamlessly. Prior to his tenure at Wise, he served as the Experience Design Lead at ARRIVAL, where he shaped the user experiences for groundbreaking transportation solutions.
Kota's career also includes significant roles at ustwo, where he advanced from Senior Product Designer to Design Lead, and Huge, where he further developed his skills in product design. Additionally, his entrepreneurial spirit is evident in his role as Founder and Design Director at Ippon Matsu Beer, where he blended his passion for design with his love for craft brewing. His experience at Tender Creative, now integrated with VSA Partners, and as a contract designer at Sapient, round out his expansive background in design.
Kota's influence extends beyond his direct design work; he has contributed to the design community as a judge for prestigious competitions, such as D&AD, recognizing the talents of emerging designers and advocating for excellence in design. Throughout his career, he has combined his design acumen with a holistic understanding of branding, ensuring that each project is not only visually compelling but also strategically sound. His dedication to design and commitment to fostering creativity continues to inspire those around him.
