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Kraig Kessel
Co-Founder at Kraido
Kraig Kessel is a Co-Founder of Kraido, a company that develops, implements, and manages branded experiences.12 Here's a comprehensive overview of his professional background:
Professional Experience
Kraig Kessel has been the Co-Founder of Kraido since May 2010, based in San Francisco, CA.1 Prior to founding Kraido, he held several notable positions:
- Director at Bedrock (November 2004 - April 2010)
- Managing Director of Retail Branding at Addison (May 1995 - November 2004)
- Design Director at Bass/Yager and Associates (1986 - 1995)
Education
Kessel's educational background includes:
- Master of Architecture from Tulane University (1981 - 1986)
- Tulane Junior Year Abroad in Architecture at the Bartlett School of Architecture and Planning, University College London (1984 - 1985)
Expertise and Specialties
Kraig Kessel has over 37 years of experience in developing branded environments.1 His specialties include:
- Senior client leadership in branded experience development
- Licensed architect in Arizona, Florida, and Missouri
- Strategic, creative, and account lead on large branding programs
- Broad international experience (Brazil, Japan, Korea, and Europe)
- National industry speaker
- Consensus builder for key stakeholders in large, decentralized organizations
Personal Interests
On a personal note, Kraig mentions being married to a wonderful wife who tolerates his extensive PEZ collection, drum set, and New York Jets memorabilia.4 He also enjoys traveling with his family to remote corners of the world, immersing themselves in local cultures and cuisines.4
Professional Achievements
Kraig Kessel has been involved in significant projects, such as designing and developing a new retail forecourt experience for Texaco, owned by Chevron, to modernize and revitalize the iconic brand.3 He has also served as a judge for the 2020 Spark Awards, evaluating innovative designs alongside other industry thought leaders.3
Highlights
Looking forward to this year's International Retail Design Conference (IRDC) in Minneapolis. One of my favorite industry events. Sharing a promotional offer as an Editorial Advisory Board Member and hope you can join us.
I am proud of our Kraido team in the development of the new retail image refresh for Texaco, which launched last week in Austin, TX. Here’s a shout-out to our client at Chevron/Texaco, vendor partners LSI and Dualite. It is an exciting new look for Texaco that capitalizes on the heritage of the Texaco star by featuring the Foldover - the bold new image element that provides street awareness and distinction!
