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Kris Jones

StoryBrand Guide 📌 Website Copywriter 📌 Many business owners have a website that doesn’t bring in enough leads. I write copy that sells so you can enjoy a steady stream of new clients.

Kris Jones is the Principal Owner and Founder of Red Door Designs, a Portland-based brand and website design agency. With over 20 years of experience in the marketing industry, she has worked with high-profile clients including Nike and Jeff Bezos. Her professional journey began in more traditional roles but evolved into a passion for storytelling and design, leading her to establish Red Door Designs to help small businesses effectively communicate their brand stories through compelling design and copywriting strategies.12

Background and Career

Kris left her corporate job at Nike, driven by a desire for greater freedom and purpose. She aimed to support service providers and small business owners, whom she describes as the "underdogs" of the business world. Her agency specializes in the Storybrand strategy, which focuses on crafting clear narratives that resonate with potential clients, thereby enhancing marketing effectiveness.12

Approach to Storytelling

Kris emphasizes the importance of storytelling in marketing, believing that connecting emotionally with customers is crucial for business success. At Red Door Designs, she utilizes a system called the Signature StorySelling System, which helps clients articulate their unique value propositions in simple terms that potential customers can understand quickly.12 This approach not only simplifies marketing efforts but also aims to increase client engagement and conversion rates.

Recent Work

In addition to her agency work, Kris has authored a book titled “One Page, Endless Profits”, which serves as a guide for entrepreneurs looking to create effective one-page websites that convert visitors into clients. Her focus remains on making marketing less stressful for business owners by streamlining processes and clarifying communication.13

Philosophy

Kris’s philosophy centers around clarity and simplicity in messaging. She believes that effective storytelling can significantly enhance a business's ability to connect with its audience, ultimately leading to increased profitability and growth. By helping clients refine their narratives, she aims to turn their websites into powerful tools for attracting new customers.4

Overall, Kris Jones is recognized as an innovator in blending design with strategic storytelling, making her a significant figure in the realm of digital marketing for small businesses.

Highlights

Mar 13 · linkedin

Most experts cringe when someone asks them, “What do you do?”. Allison and I show you how to answer in a way that gets people excited to work with you — so you can feel more confident and get more clients. The most valuable time you can spend on your business today is learning how to craft a compelling one-liner. Click on the link below and we will guide you through the process!

Feb 13 · linkedin

Did you know you only have 7 seconds to sell?

Any longer and you've most likely bored them, confused them or lost them as a potential client for good.

In just 1 hour, we'll make sure you pass the 7-second pitch test — so you can have a compelling answer to the question, "What do you do?".

The perfect elevator pitch will help you:

• Attract your ideal client • Convert more leads • Increase profits with less effort

Here's how it works:

  1. I'll share the 3-step formula for creating the perfect pitch, and show you how to use it.

  2. I'll help you write yours.

  3. You'll have the exact words you need to get people excited about working with you.

RSVP here: shorturl.at/fjruC

The virtual workshop will happen at 11am Pacific on February 23rd.

Can't wait to see you!

PS - If you can't come, sign up anyway and I'll send you a recording. This workshop is perfect for service-based business owners.

Related Questions

What inspired Kris Jones to leave Nike and start her own business?
How does Kris's "Signature StorySelling System" work?
What are some success stories from clients of Red Door Designs?
How has storytelling evolved in marketing according to Kris Jones?
What is the "Bottle Effect" that Kris mentions?
Kris Jones
Kris Jones, photo 1
Kris Jones, photo 2
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Location

Portland, Oregon Metropolitan Area