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Kris Michiels
Business/Marketing Director Foods&Refreshment - Head Digital Transformation
Professional Background
Kris Michiels is a customer and people-obsessed business leader with a remarkable track record of building brands in multinational organizations. With extensive experience in both startup cultures and established global brands, Kris has demonstrated an ability to thrive in complex, agile, and fast-moving environments. Holding end-to-end profit and loss (E2E P&L) responsibility, Kris has proven adept at crafting and executing growth strategies that drive both revenue and brand equity.
An accomplished business marketer at heart, Kris has honed a diverse skill set encompassing market and brand development, digital transformation, and data-driven marketing, including e-commerce and performance strategies. Known for infusing brands with purpose, Kris’s work focuses on initiatives that are not only good for the business but also contribute positively to people and the planet. Through a strong emphasis on corporate responsibility, Kris leads organizational change and engagement programs that promote diversity and celebrate innovative technologies and working practices.
As an external advisor on topics related to digital growth hacking and the circular economy, Kris leverages expertise to guide organizations toward sustainable practices that also align with contemporary consumer values. With a deep interest in addressing issues of inequality and poverty, Kris actively engages in conversation and action aimed at fostering equity and positive change within communities.
Education and Achievements
Kris Michiels has a solid educational foundation that complements a wealth of professional experience. Though the specific details of formal education are not outlined, it is evident that Kris possesses a strong commitment to lifelong learning—a value that underscores all professional endeavors and projects.
In addition to a successful career characterized by significant organizational achievements, Kris has participated in prestigious forums as a thought leader. Serving as a member of the Effie Jury for Creativity, Kris contributes to recognizing and honoring innovative marketing solutions that resonate with consumers. With a passion for storytelling, Kris has taken the stage to discuss how purposeful business can drive value, illustrating the integral relationship between a brand's objectives and its impact on society.
Achievements
Kris's dedication to purpose-led business initiatives and lean innovations has earned recognition within the industry. Notable achievements include:
- Developing effective and actionable growth strategies that have accelerated brand performance within the Foods & Refreshments sector at Unilever.
- Leading successful digital transformation efforts that integrate new technologies, shifting organizational culture towards progressive and engaging ways of working.
- Crafting and nurturing brand identities that resonate with consumers on a deeper level, marrying creativity with operational excellence to deliver premium brand experiences.
- Spearheading initiatives focused on community engagement and social responsibility, aligning business activities with broader societal goals.
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