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Kris Tait
Managing Director, US at Croud
Kris Tait is the Managing Director for the US operations of Croud, a full-service digital marketing agency.1 He has been with Croud since April 2012, starting as a Senior Business Development Manager in London and progressing through various roles before assuming his current position in January 2019.1
Career Progression
- Managing Director, US (January 2019 - Present)
- SVP, Client Strategy (September 2017 - January 2019)
- VP, Business Development (September 2015 - August 2017)
- Senior Business Development Manager (April 2012 - September 2015)
Prior to Croud, Tait worked at Axonn Media and Internet Search Marketing Ltd in various roles.1
Achievements
Under Tait's leadership, Croud has received notable accolades:
- "Global Performance Agency of The Year" by Campaign Magazine in 2021
- "US Performance Agency of the Year" by PMW in 20221
Expertise
Tait is recognized for his insights on digital marketing, particularly in areas such as:
- Performance marketing and its future3
- Marketing attribution and customer experience2
- The role of AI in marketing3
Education
Tait holds a BA Honours in Marketing (2:1) from Leeds Beckett University, which he attended from 2004 to 2007.1
Highlights
This week we take over as Nespresso’s lead US media agency, responsible for full-funnel integrated media.
There are some brands that are just completely ingrained in your daily ritual, that you aspire to work with - today we get to work with one. Incredible.
The team and I feel a huge amount of excitement and responsibility to continue the incredible work done to date, show up in meaningful ways to consumers and grow our market share.
Thanks to Nicolas Lariane, Vince Tran & Debora Carvalho for the great onboarding experience, the wider Nestlé Nespresso SA team for selecting Croud and agency partners for welcoming us. Caffeinated and ready to go! ☕
#Nespresso #MediaAgency #CroudandProud
New team certifications this morning across AI powered Ads and Google Analytics at Google's new St John's Terminal building 🏢
Such a huge difference doing these in a group setting, collaborating on certifications and joint business planning, rather than on the end of a screen.
Thanks Elad Schor & Fernando Belfort for the continued partnership and investment in Croud and our teams, and the tour of the office (wow!).
