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Krish Subramanian
Co-Founder & CEO @ Chargebee | SAAS Subscription Billing Solution Expert
Krish Subramanian is the Co-Founder and CEO of Chargebee, a prominent SaaS subscription billing solution provider. Under his leadership, Chargebee has expanded its services to over 6,500 merchants across 227 countries, simplifying subscription management for diverse businesses.12
Background and Education
Subramanian holds a Bachelor of Engineering degree in Computer Science and Engineering from Bharathidasan University, which he attended from 1997 to 2001. His career began at MatexNet as a software engineer, followed by significant roles at Tata Consultancy Services (TCS) and Cognizant Technology Solutions.13
Career Journey
In May 2011, he co-founded Chargebee with three partners, driven by a vision to address the complexities of billing in the burgeoning subscription economy. The company quickly gained traction, leveraging a freemium model that helped establish its presence in markets like the UK and the US.34
Impact and Leadership
Subramanian's leadership has been pivotal in navigating Chargebee through various growth phases, including a challenging period during industry-wide layoffs in 2022. Despite these challenges, Chargebee became cash-flow positive by the end of 2023, serving high-profile clients such as Bloomberg and Freshworks.34
Krish Subramanian is recognized not only for his technical acumen but also for his strategic vision in fostering innovation within the subscription management space.
Highlights
A common trap that SaaS startups fall into is a quest for markets with “unlimited TAM.”
Lithic’s co-founder and CEO, Bo Jiang, is precisely right in pointing that there’s a reason why spaces with actual unlimited TAM often translate to commodity offerings competing for increasingly low margins.
Which isn’t a great place in general, but especially so in the current environment.
Because a market that has room to grow doesn’t automatically lead to more captured value. As you lack an important precursor; you operate at such a great distance from customers that you just cannot deliver enough differentiated value.
As Bo noted during our conversation, even the most notably horizontal infrastructure products of our times have crossed their respective scaling chasms only by turning towards different verticals, in some shape or form, and building really closely around specific problems.
There’s that and much more that Bo shared with great precision and clarity from their scaling journey at Lithic.
So, definitely check out the full episode (links in the comments below)!
The most obvious conclusion to draw from the post-ZIRP reset in SaaS is that boom-and-bust cycles will continue to persist. That the sudden necessity of prioritizing efficiency will always follow the mandates of growing at all costs. Until the next cycle kicks off.
However obvious that conclusion might be, it isn’t particularly helpful.
In our conversation for the Second Acts podcast, Allison Pickens (founder and GP at The New Normal Fund and the former COO of Gainsight) said something about this topic that I feel can actually help scaling SaaS companies think and adapt better:
The idea that it’s easy to misread working GTM playbooks as a signal that there’s more growth ahead; when entire SaaS categories disappeared as fast as they were spun up (we all saw those dense ecosystem maps back in ’21) there’s a need to reassess those “standard” playbooks:
“There were other examples of startups that experienced tremendous revenue growth during 2020 because they were so many people who were moving online. And they took that to be a sign that they should raise more money, double down, move into the scale phase. But actually they didn’t have the right playbook that would serve the market longer term.”
Allison also underlined how constantly tying enterprise propositions to real job functions, workflows, and budgets is central to avoiding those false positives and driving meaningful scale.
Exactly what Gainsight has done masterfully well. Allison, of course, played a impactful role in that journey. And she shared a bunch of other behind-the-scenes lessons during our chat.
I'd love for you to catch the full episode (links, per usual, in the comments below)!
