Sign In

Krista Alef

VP of Media & Strategy at LIFT Agency, Inc.

Krista Alef is the VP of Media & Strategy at LIFT Agency, Inc., an accomplished industry leader with 20 years of experience in direct-to-consumer marketing.12 She specializes in planning successful integrated campaigns for top brands, including AT&T, Netflix, and The Washington Post.1 Krista's expertise lies at the intersection of data-driven strategy and operations.1

At LIFT Agency, Krista plays a key role in the leadership team, contributing to the company's focus on innovative marketing performance and omni-channel campaign management.23 Her perspectives can be found in various trade publications and at industry events.1

Krista holds a BS in Advertising from Grand Valley State University. Outside of work, she enjoys chasing the sun and is often found with a good book nearby.1

As of January 2025, Krista is based in Fort Myers, FL4, though LIFT Agency has offices in San Francisco and New York.12

Highlights

Nov 15 · liftagency.co
About - Lift Agency
About - Lift Agency
Jul 29 · liftagency.co
LIFT Agency
Jun 21 · liftagency.co
Krista Alef - Lift Agency
Krista Alef - Lift Agency

Related Questions

What are some of Krista Alef's most notable campaigns at LIFT Agency?
How does Krista Alef integrate data-driven strategies into her marketing plans?
What inspired Krista Alef to pursue a career in direct-to-consumer marketing?
Can you share some examples of Krista Alef's work with top brands like AT&T and Netflix?
What are Krista Alef's favorite strategies for audience growth and spend optimization?
Krista Alef
Krista Alef, photo 1
Krista Alef, photo 2
Add to my network

Location

Traverse City, Michigan, United States