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Krista Carroll
Founder | CEO | Latitude
Krista Carroll is the co-founder and CEO of Latitude, a strategic design agency based in Minneapolis that she founded in 2009.13 Here are some key details about Krista Carroll and Latitude:
Background and Company Founding
Krista and her husband Jeremy co-founded Latitude in 2009 after a life-changing trip to Haiti that inspired them to use their skills to serve humanity.12 The company started at their kitchen table with a vision to do great work for clients while also making a positive impact in the world.3
Company Overview
Latitude is a creative agency that focuses on:
- Designing brands and experiences for companies that stand for something greater than business3
- Providing strategy, design, marketing and production services to build businesses2
- Working with notable global brands like Adidas, Ring doorbell, and FootJoy1
The company has offices in Minneapolis, New York, and Portland.3
Business Model and Social Impact
Latitude operates as both a design firm and a social enterprise:
- They donate a significant portion (up to 50%) of their profits to organizations addressing extreme poverty globally12
- To date, Latitude has contributed over $7.5 million to charitable efforts supporting women, families, and poverty alleviation in over two dozen countries13
Leadership Philosophy
As CEO, Krista Carroll:
- Leads with humanity, authenticity, warmth, and dedication to excellence3
- Believes in "Purpose Elevates Talent" - using the company's mission to attract and motivate top talent35
- Emphasizes an abundance mindset and generosity in business1
Background and Education
- Bachelor of Arts in Education from the College of Saint Benedict (1996-2000)4
- Master of Arts in Education from Hamline University (2003-2005)4
- Previously worked as a teacher in the Anoka Hennepin School District4
Krista Carroll's leadership at Latitude demonstrates how businesses can successfully combine profit with purpose, using design and strategy to drive both business growth and positive social impact.
Highlights
Enjoying an early morning game at the USA Cup Youth Soccer Tournament! Our youngest two are competing in this epic tournament that brings kids together from all over the world. Soccer is magic in doing that. It is a privilege to be able to witness these kids leaving it all on the pitch! Love the power of sport.
This is a big week for Jeremy’s team at Aroris as they present at Becker's Healthcare Conference in Chicago.
Jeremy took our son, Cole, with him to help set up and run the booth, giving him an invaluable introduction to the business world. Yesterday, I received a string of photos and videos of them setting up and starting to meet people. One of my favorite things about Jeremy is his deep love for people and his remarkable ability to connect with them. Seeing this quality embodied in Cole is so meaningful—they truly are two of a kind!
I'm always amazed by Jeremy’s belief in the best in everyone, his genuine curiosity about people’s stories, and his desire to help others succeed. I am incredibly grateful for his belief in me over the years and for his constant encouragement to reach my full potential. Our kids are truly blessed to have Jeremy as a cheerleader and mentor.
Jeremy Carroll, thank you for your love for our family and your dedication to helping each of us thrive. You are an inspiring leader!
