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Krista Liu
Lighting project consultant and sales at GREEN INOVA Sports Lighting Solutions
Professional Background
Krista Liu is an accomplished LED lighting specialist with a wealth of experience in project management and business development within the renewable energy sector. With a career that spans over five years, Krista has worked for two prominent companies in the LED lighting industry. Her journey began at Jiawei Renewable Energy, a leader in solar panel manufacturing and application, where she honed her skills as a project manager in the Asia Pacific market.
During her tenure at Jiawei from May 2015 to April 2017, Krista played a pivotal role in the development and implementation of six new products for the renowned IRIS OHYAMA brand in Japan. Her collaborative efforts with her team leader fostered the establishment of the DURACELL brand’s exclusive agency for landscape lighting in various countries, including Australia, India, and Korea. Krista's ability to manage new product developments was instrumental in strengthening the company's position in the competitive lighting market.
In July 2017, Krista took her expertise to Green Inova Lighting Technology, where she continues to thrive as an LED Sports lighting project consultant and sales professional. Equipped with enhanced business development skills and a comprehensive understanding of product features, Krista has forged enduring business partnerships and consistently exceeded performance benchmarks in turnover growth.
At Green Inova, a manufacturer dedicated to high-end outdoor and industrial lighting, Krista has demonstrated her prowess by organizing and attending international trade shows in Mexico and Malaysia. Her strategic initiatives yielded impressive returns on investment, showcasing her aptitude for expanding business outreach and customer engagement. In addition to her project management and sales achievements, Krista has actively contributed to team development by providing training and support to new colleagues, earning her positive recognition from peers and clients alike.
Education and Achievements
Krista Liu earned her Bachelor’s degree in Business English from Guangxi Normal University for Nationality, where she excelled academically and is noted for achieving a College English Test-6 certification, as well as the Business English Certificate from Cambridge and passing the TEM-4 examination. Her solid educational background not only laid the foundation for her professional pursuits but also equipped her with essential communication and language skills vital for her role in international business.
Krista's commitment to personal and professional growth is evident in her proactive approach to continuous learning and skill development. Her participation in training programs at Green Inova facilitated her understanding of product features and market strategies, enhancing her effectiveness as a consultant and sales expert in the competitive LED lighting landscape.
Achievements
- Product Development Management: Successfully managed the development and implementation of six new LED products for a leading brand, enhancing market presence and product diversification.
- Business Development Excellence: Played a crucial role in establishing exclusive agency partnerships for DURACELL brand landscape lighting across multiple countries, contributing to significant international revenue growth.
- Sales Performance: Exceeded average turnover growth at Green Inova within her first months, demonstrating her exceptional business acumen and strategic networking capabilities.
- Organizational Skills: Organized international trade shows, achieving faster ROI than other events, which significantly boosted the company’s visibility and market engagement.
- Team Player and Mentor: Provided valuable training to new hires, fostering a collaborative work environment and enhancing team capabilities, leading to improved overall productivity and customer satisfaction.
