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Krista Seiden
Founder & Principal Consultant at KS Digital
Krista Seiden is a highly accomplished B2B & B2C marketing leader with a strong background in digital marketing, analytics, and product management, having worked with top companies like Adobe, The Apollo Group, and Google.
Krista has a rich history of leading analytics, optimization, and product management roles at various organizations, demonstrating expertise in driving growth through data-driven strategies and building high-performing teams.
As a renowned speaker, Krista is frequently invited to share her insights in digital marketing and analytics at prestigious conferences worldwide, showcasing her thought leadership and industry knowledge.
Currently, Krista operates as a digital analytics consultant, empowering businesses to maximize their digital marketing and analytics investments effectively, leveraging her wealth of experience and expertise.
Having held key positions such as VP, Product Marketing & Growth at Quantcast and Product Manager as well as Analytics Evangelist at Google Analytics, Krista has been instrumental in shaping and promoting Google's products globally.
Krista's significant contributions include leading the analytics and optimization program for Google for Work, instituting a culture of testing & optimization, achieving substantial bottom-line growth, and substantially expanding testing efforts within Google's enterprise group.
Prior to her roles at Google, Krista honed her skills in product analysis at the Apollo Group, and earlier served as a Web Analytics Manager at Adobe Systems, demonstrating a versatile skill set across multiple domains.
Actively engaged in the digital analytics community, Krista serves as a co-chair for the San Francisco chapter of the Digital Analytics Association (DAA), reflecting her commitment to industry development and knowledge sharing.
Beyond her professional commitments, Krista is an avid blogger and active on social media platforms, offering valuable insights and perspectives on digital marketing and analytics to a wider audience.
Krista Seiden holds a B.A. in Economics and Political Science from the University of California, Berkeley, and holds a Master's-level Marketing certification from the Wharton Business School, further underlining her strong academic foundation to complement her extensive professional achievements.
Highlights
Huge shout out to all of the #Measurecamp Chicago organizers - this was a FANTASTIC first Measurecamp in every way! Great turnout, great conversations/sessions, amazing food, spectacular venue. Such a great day. Kudos! https://t.co/M1DKmaDmbI



