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Kristen Berman

Chief Executive Officer And Co-Founder at Irrational Labs

Thinking about Irrationality. Founder of Irrational Labs with Dan Ariely Tedx talk: https://cutt.ly/YaFL3Xv Behavioral Economics Bootcamp: http://bit.ly/31Owuoi

Highlights

Dec 26 · twitter

We tend to think that if people don’t follow up, they must have intended to ignore us. If we don’t follow up with a client or friend, we are just forgetful and busy.

This is attribution bias. It leads to missed opportunities, sales and sour grapes.

https://t.co/qrSajXPfgE

Sep 23 · twitter

This idea is very difficult for PMs and Designers to truly understand.

  1. We don't perceive ourselves to be influenced by norms - we aren't mindless sheep !🐑 how could our users be?

  2. Teams rely so much on Qual research and norms are wildly under-reported in interviews

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Kristen Berman
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Experience

Chief Executive Officer And Co-Founder at Irrational Labs
Author at Hacking Human Nature For Good A Practical Guide To Changing Human Behavior

Education

Economics, Marketing, Business, University Of Wisconsin - Madison
Business Administration, Management, Business Administration And Management, Stanford University

Location

San Francisco, California, United States