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Kristen Brown

Brand Manager, Lay's at PepsiCo

Kristen Brown is a seasoned marketing professional currently serving as the Brand Manager for Lay's at PepsiCo. She has been with the company since July 2020 and transitioned to the role of Senior Marketing Manager for Global Foods in January 2022, where she continues to leverage her expertise in brand management and marketing strategies.12

Professional Background

  • PepsiCo Experience:
    • Brand Manager, Lay's (July 2020 - January 2022)
    • Senior Marketing Manager, Global Foods (January 2022 - Present)
    • Marketing Manager, Walmart, Inc. (March 2018 - June 2020)
    • Associate Marketing Manager, Innovation (July 2016 - February 2018)
  • Previous Roles:
    • MBA Brand Marketing Intern at The Coca-Cola Company (June 2015 - August 2015)
    • Various positions at Ogilvy, including Account Supervisor and Strategic Planner, where she worked on major accounts like British Airways and Coca-Cola.1

Education

Kristen holds a Bachelor of Arts in English and Film & Media Studies from Bucknell University (2006-2010) and an MBA from Duke University's Fuqua School of Business (2014-2016).1

Skills and Expertise

Kristen has developed a strong skill set in brand strategy, marketing management, and consumer insights through her extensive experience across different roles at PepsiCo and previous employers. Her leadership in marketing initiatives has contributed significantly to the success of the Lay's brand within the competitive snack food market.12

With over a decade of experience in marketing and brand management, Kristen Brown is recognized for her strategic thinking and ability to drive brand growth in dynamic environments.

Highlights

Jan 22 · beveragedaily.com
New appointments in the beverage industry - PepsiCo, Brown-Forman
Sep 14 · reel360.com
PepsiCo scores with "Unretirement" NFL campaign - Reel 360
PepsiCo scores with "Unretirement" NFL campaign - Reel 360

Related Questions

What are Kristen Brown's key achievements at PepsiCo?
How did Kristen Brown transition from Ogilvy to PepsiCo?
What specific strategies has Kristen Brown implemented for Lay's?
How has Kristen Brown's role evolved at PepsiCo over the years?
What are some notable projects Kristen Brown has worked on at PepsiCo?
Kristen Brown
Kristen Brown, photo 1
Kristen Brown, photo 2
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Location

Dallas, Texas