Suggestions
Kristen Creager
Digital Content Producer & Social Media Manager
Kristen Creager is an outgoing relationship builder with a diverse background encompassing both headquarters (HQ) and field experience. She holds an MBA from the University of California, Irvine - The Paul Merage School of Business, and a BA in Management from Michigan State University. Kristen has a keen interest in modernizing the transportation industry and is passionate about learning from and influencing people from all walks of life.
Highlights
TV-related podcasts are probably my favorite. I get to work with many amazing podcasters in the genre.
A recent Paramount study showed that podcasts about TV shows enhance the viewing experience.
Let’s do a little deep-dive on them. ▶️
When can I monetize?!?! was the topic of many sessions at Podcast Movement 2024. 💵
With so many all-in-one hosting platforms, headlines of $100 mil deals, and the increase in podcast ad load and spend, the rush to $ is real.
But let’s take a step back. 😶🌫️
Podcast listeners are deeply involved in the shows they listen to.
They join their communities, they look forward to episodes every day or week, and once they’re in and listening— they are IN.
The banter, the laughter, the chemistry between hosts and guests builds a deep one-to-one relationship with listeners. They have inside jokes. They feel like they’re with friends.
But that only happens with a consistent show about a topic you are so intensely passionate about that you could yap ENDLESSLY about it, indefinitely.
It only happens when you are willing to share your own unique story and experiences, so listeners feel more connected.
That passion comes across, and you can’t fake it. People are craving authenticity these days. It’s the magnet that draws people in and keeps them there.
And you don’t need to be a celebrity, either. Independent podcasters should absolutely be able to make a living with their shows.
But monetization comes with a show that a certain group of people (big or small) need as a part of their day-to-day routine.
According to Podnews, there are over 4 million podcasts, but many are dead. Only 720k have more than 10 episodes, since many abandon their show once they realize that it is, in fact, work. And only 156k release weekly episodes.
The main thing is much easier said than done— to work hard to consistently create what you love, collaborate with other creators, and that passion will break through to “your people.”
…Which may lead to more downloads and monetization opportunities in many forms (and there are so many more forms than just ads).
I’ve seen niche podcasters I work with and listen to do this, relentlessly, for years— just by being themselves and crushing it. and it’s beginning to pay off. You love to see it.
Someone out there is just as into a topic as you are.
And honestly, that’s why I love podcasts 😀
#pm24 #podcasting
