Suggestions
Kristen Lauria
Experienced Marketing Executive and Former CMO of Cigna
Kristen Lauria is the Chief Customer and Marketing Officer at Wheels Up Experience Inc., a leading provider of on-demand private aviation services.1 She joined Wheels Up in May 2023, taking on an expanded role that includes overseeing the company's brand, creative, customer acquisition and retention efforts, with a special focus on enhancing the member and customer experience.12
Prior to joining Wheels Up, Lauria had an impressive career spanning several major corporations:
-
At Cigna Corporation, she served as Executive Vice President and Global Chief Marketing Officer from 2020 to 2022.3
-
She spent over 15 years at IBM, holding various leadership positions including:
- General Manager of Watson Media and Content (2017-2020)
- Chief Marketing Officer of IBM Global Business Services (2014-2016)
- Chief Marketing Officer of IBM MobileFirst (2012-2014)
- Chief Marketing Officer of Lotus Software and IBM Social Business (2009-2012)3
-
Earlier in her career, she worked at Akamai Technologies as Director of Managed Services and Intelligence Applications (2000-2003) and at Xerox in various roles (1993-2000).3
Lauria's educational background includes:
- An MBA from MIT Sloan School of Management (1997-1999)
- A Master's degree in Biomechanical Engineering from the University of Rochester (1991-1993)
- A Bachelor of Science in Aerospace, Aeronautical and Astronautical Engineering from the University at Buffalo (1986-1990)3
At Wheels Up, Lauria is tasked with driving member growth and retention while working across the organization to deliver an exceptional member experience.1 Her appointment comes at a crucial time for the company as it pursues profitability and business transformation.2
Highlights
It's been a great week at #GBTA. If you haven't already, stop by the Wheels Up booth (2243) to discuss how we can enhance your business travel needs.
#UPthewayyoufly #GBTA2024 GBTA | Global Business Travel Association
At Wheels Up, we believe in creating unforgettable moments that you want to return to over and over again. There are few places on earth where that sentiment is felt more than Augusta. In a tradition of our own, we bring the Wheels Up Clubhouse to life each year to provide experiences worth repeating. From fireside chats with our ambassadors and leadership to world class hospitality, we want every moment to count for our members and guests. A special thank you to the Wheels Up team who brought our brand to life this week. Together, we are committed to going above and beyond for our customers and giving them reasons to make Wheels Up part of their Augusta traditions. #UPthewayyoufly #UPtogether
