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Kristen Lauria

Experienced Marketing Executive and Former CMO of Cigna

Kristen Lauria is the Chief Customer and Marketing Officer at Wheels Up Experience Inc., a leading provider of on-demand private aviation services.1 She joined Wheels Up in May 2023, taking on an expanded role that includes overseeing the company's brand, creative, customer acquisition and retention efforts, with a special focus on enhancing the member and customer experience.12

Prior to joining Wheels Up, Lauria had an impressive career spanning several major corporations:

  1. At Cigna Corporation, she served as Executive Vice President and Global Chief Marketing Officer from 2020 to 2022.3

  2. She spent over 15 years at IBM, holding various leadership positions including:

    • General Manager of Watson Media and Content (2017-2020)
    • Chief Marketing Officer of IBM Global Business Services (2014-2016)
    • Chief Marketing Officer of IBM MobileFirst (2012-2014)
    • Chief Marketing Officer of Lotus Software and IBM Social Business (2009-2012)3
  3. Earlier in her career, she worked at Akamai Technologies as Director of Managed Services and Intelligence Applications (2000-2003) and at Xerox in various roles (1993-2000).3

Lauria's educational background includes:

  • An MBA from MIT Sloan School of Management (1997-1999)
  • A Master's degree in Biomechanical Engineering from the University of Rochester (1991-1993)
  • A Bachelor of Science in Aerospace, Aeronautical and Astronautical Engineering from the University at Buffalo (1986-1990)3

At Wheels Up, Lauria is tasked with driving member growth and retention while working across the organization to deliver an exceptional member experience.1 Her appointment comes at a crucial time for the company as it pursues profitability and business transformation.2

Highlights

May 3 · prnewswire.com
Wheels Up Adds Key Senior Talent to Drive Business Transformation
Wheels Up announces senior leadership changes

Related Questions

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Kristen Lauria
Kristen Lauria, photo 1
Kristen Lauria, photo 2
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Experience

Executive Vice President and Global Chief Marketing Officer at Cigna (2020 - 2022), Chief Member at Chief, General Manager at IBM Watson Media and Content

Education

MBA from MIT Sloan School of Management (1997-1999), Master's in Biomechanical Engineering from University of Rochester (1991-1993), BS in Aerospace Engineering from University at Buffalo (1986-1990)

Location

New York City Metropolitan Area