Sign In

Kristen Lauria

Experienced Marketing Executive and Former CMO of Cigna

Kristen Lauria is the Chief Customer and Marketing Officer at Wheels Up Experience Inc., a leading provider of on-demand private aviation services.1 She joined Wheels Up in May 2023, taking on an expanded role that includes overseeing the company's brand, creative, customer acquisition and retention efforts, with a special focus on enhancing the member and customer experience.12

Prior to joining Wheels Up, Lauria had an impressive career spanning several major corporations:

  1. At Cigna Corporation, she served as Executive Vice President and Global Chief Marketing Officer from 2020 to 2022.3

  2. She spent over 15 years at IBM, holding various leadership positions including:

    • General Manager of Watson Media and Content (2017-2020)
    • Chief Marketing Officer of IBM Global Business Services (2014-2016)
    • Chief Marketing Officer of IBM MobileFirst (2012-2014)
    • Chief Marketing Officer of Lotus Software and IBM Social Business (2009-2012)3
  3. Earlier in her career, she worked at Akamai Technologies as Director of Managed Services and Intelligence Applications (2000-2003) and at Xerox in various roles (1993-2000).3

Lauria's educational background includes:

  • An MBA from MIT Sloan School of Management (1997-1999)
  • A Master's degree in Biomechanical Engineering from the University of Rochester (1991-1993)
  • A Bachelor of Science in Aerospace, Aeronautical and Astronautical Engineering from the University at Buffalo (1986-1990)3

At Wheels Up, Lauria is tasked with driving member growth and retention while working across the organization to deliver an exceptional member experience.1 Her appointment comes at a crucial time for the company as it pursues profitability and business transformation.2

Highlights

Jul 23 · linkedin

It's been a great week at #GBTA. If you haven't already, stop by the Wheels Up booth (2243) to discuss how we can enhance your business travel needs.

#UPthewayyoufly #GBTA2024 GBTA | Global Business Travel Association

Apr 12 · linkedin

At Wheels Up, we believe in creating unforgettable moments that you want to return to over and over again. There are few places on earth where that sentiment is felt more than Augusta.   In a tradition of our own, we bring the Wheels Up Clubhouse to life each year to provide experiences worth repeating. From fireside chats with our ambassadors and leadership to world class hospitality, we want every moment to count for our members and guests.   A special thank you to the Wheels Up team who brought our brand to life this week. Together, we are committed to going above and beyond for our customers and giving them reasons to make Wheels Up part of their Augusta traditions.   #UPthewayyoufly #UPtogether

Related Questions

What are Kristen Lauria's key achievements at IBM?
How did Kristen Lauria contribute to the success of Evernorth at Cigna?
What strategies will Kristen Lauria implement at Wheels Up?
How does Kristen Lauria's background compare to her new role at Wheels Up?
What are Kristen Lauria's main responsibilities as Chief Customer and Marketing Officer at Wheels Up?
Kristen Lauria
Kristen Lauria, photo 1
Kristen Lauria, photo 2
Add to my network

Experience

Executive Vice President and Global Chief Marketing Officer at Cigna (2020 - 2022), Chief Member at Chief, General Manager at IBM Watson Media and Content

Education

MBA from MIT Sloan School of Management (1997-1999), Master's in Biomechanical Engineering from University of Rochester (1991-1993), BS in Aerospace Engineering from University at Buffalo (1986-1990)

Location

New York City Metropolitan Area