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Kristen McClurken
Sr. Product Manager at REI
Professional Background
Kristen M. McClurken is a dynamic and innovative product manager with extensive experience in diverse fields including television, film, video game development, travel, and advertising. With a strong analytical mindset and a creative flair, Kristen excels in leading cross-functional teams to strategically develop and execute projects from their inception to completion. Her career reflects a profound expertise in managing digital projects and driving product development initiatives that resonate with users across various platforms.
Most recently, Kristen has taken on the role of Senior Product Manager at REI, where she leads the company's digital product strategy and development efforts. Her leadership style fosters collaboration and encourages innovation within her teams, ensuring that every product aligns with the brand's commitment to sustainability and enhancing the customer experience. Prior to this, Kristen spent several impactful years as a Senior Product Manager at Amazon, where she honed her skills in e-commerce product management and user experience optimization.
Education and Achievements
Kristen’s educational background is as impressive as her career. She earned a Bachelor of Fine Arts (BFA) in Television and Film with a minor in Germanic Studies from Chapman University, which provided her with a strong foundation in storytelling, production, and media analysis. Further enhancing her diverse knowledge, Kristen also participated in a study-abroad program at Freie Universität Berlin, expanding her global perspective on digital narratives.
In her pursuit of culinary knowledge, particularly in wine, she studied to achieve the title of Certified Sommelier at the prestigious Court of Master Sommeliers. Additionally, Kristen pursued a certificate in Viticulture and Enology at Washington State University, nurturing her passion for wine production and its intersection with culinary arts. This unique blend of technical skills in product management with the art of wine and gastronomy significantly enriches her approaches to consumer engagement and marketing strategies.
Notable Career Journey
Beginning her professional journey, Kristen served in various esteemed roles within the NBCUniversal family. She started as a Production Intern for 'Last Call With Carson Daly' and quickly climbed the ranks to become a Production Assistant for NBC's New Year's Eve with Carson Daly. As she delved deeper into the industry, Kristen transitioned into digital project management roles, where she contributed to the production and coordination of video content at Disney ABC Television Group and Publicis Groupe.
Her commitment to excellence and her versatile skill set led her to serve as an Associate Digital Producer at Disney ABC, where she played a critical role in driving the distribution of video content across multiple platforms. Kristen's early career not only provided her with a breadth of experience in content creation but also solidified her leadership capabilities, shaping her for success in senior management roles.
Continuing to Innovate
Throughout her career, Kristen M. McClurken has demonstrated a remarkable ability to pivot across different industries, adapting her skill set to meet the demands of evolving technologies and consumer preferences. She embodies a commitment to professional growth, continuously seeking new opportunities to enhance her skills and expertise. As she progresses in her career, Kristen continues to stay at the forefront of digital product management, paving the way for future innovations that inspire and engage users worldwide.
