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Kristen Vayda-Dreitlein, MBA

Omnichannel and brand marketing leader delivering transformative digital, media and activation strategies at scale

Kristen Vayda-Dreitlein is an accomplished omnichannel marketing executive currently serving as the Omnichannel Brand Lead for Type 1 Diabetes at Sanofi.15 She has extensive experience in both B2C and B2B marketing, with a focus on developing integrated go-to-market campaigns and driving personalized customer experiences.1

In her current role at Sanofi, which she assumed in July 2023, Kristen is responsible for:

  1. Leading campaign development for initiatives such as "Screen It Like You Mean It" and "#The1Pledge"1
  2. Overseeing HCP and DTC omnichannel brand strategy for Type 1 Diabetes in the US1
  3. Collaborating with regulatory affairs to implement modular content strategies and explore AI innovations for content automation2

Prior to her current position, Kristen held roles such as:

  • Omnichannel Brand Director and Engagement Leader, Diabetes Franchise at Sanofi (2021-2023)1
  • Various leadership positions at Verizon, including Go To Market Lead and Head of B2B Media Strategy & Execution (2018-2021)1
  • Senior roles in media planning and strategy at Ogilvy CommonHealth Worldwide (2010-2014)1

Kristen's expertise lies in developing omnichannel strategies that deliver personalized experiences for patients and customers, with a focus on driving ROI through precise and targeted touchpoints.2 Her LinkedIn username is kmvayda, and she is based in High Bridge, New Jersey.134

Highlights

DHC Summit at Otsuka Post-Event Resources
Sep 8 · hmexchange.com
[PDF] FamilyFun - Healthcare Marketer's Exchange
Linking Omnichannel to Overall Strategy - Digital Health Coalition
Linking Omnichannel to Overall Strategy - Digital Health Coalition

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Kristen Vayda-Dreitlein, MBA
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Location

High Bridge, New Jersey, United States