Sign In

Kristi Britto

Co-Founder at SORCE | Operator | Entrepreneur | Mama

Kristi Britto is a co-founder at SORCE, a position she has held since May 2020.1 She is based in Los Angeles, CA, and describes herself as an operator, entrepreneur, and mother.3

Educational Background

Kristi holds a Bachelor's degree in Foods, Nutrition, and Wellness Studies, with a focus on Psychology, from Georgia Southern University.12 She further enhanced her expertise by obtaining a Board Certified Nutrition Specialist degree from the Institute for Integrative Nutrition in 2016.12

Professional Experience

Before co-founding SORCE, Kristi was a member at StartUp Health, starting in August 2019.1 Her LinkedIn profile suggests that she is passionate about solving the "human energy crisis".3 This aligns with SORCE's focus on health and wellness, as the company aims to make an impact in this field.

SORCE

While specific details about SORCE are limited in the provided information, it appears to be a health and wellness-focused organization. The company has a podcast called "The Novel Edge," which features long-form conversations with thought leaders, mystics, scientists, and renegades, hosted by SORCE CEO Jessica Corbin.4

Kristi Britto's role as co-founder at SORCE demonstrates her commitment to making a difference in the health and wellness sector, leveraging her background in nutrition and her entrepreneurial spirit.

Highlights

Aug 29 · linkedin

The conversation around burnout isn’t just about time off or self-care; it’s about fundamentally redefining how we define and value productivity. Neuroscience shows that chronic stress impairs cognitive function, creativity, and decision-making—essential elements of true productivity. Yet, many organizations (and people) cling to outdated metrics that prioritize output over well-being.

To effectively combat burnout, companies must shift from a production-first mindset to one that values presence, mental clarity, and human connection. By embracing new definitions of productivity that focus on the quality of engagement rather than sheer quantity of work, we can unlock deeper innovation and sustainable growth (and productivity). This is not just good for people—it’s good for business.

Let’s start measuring what truly matters: the presence and vitality of our teams. Because in the end, the real production happens when we prioritize the people driving it.

Aug 8 · linkedin

I used to get upset when people would call the work I do in the world "fluffy", new-age, and not scientific, even though that is untrue on a factual level.

Whether it was my previous private practice in nutrition slinging green drinks, my own wellness practices, or with SORCE - when I used words like energy, truth, connection, etc. it commonly evokes an eye roll or two.

The upset came from wanting everyone to know (and still want people to know) that science is ever-evolving. It's not a static thing or a noun. It is about learning, discovery, and experimentation. Sometimes the science simply needs time to catch up. Sometimes science is manipulated. Sometimes science can prove two opposing narratives at once.

For now, I will continue feeling better utilizing the tools and practices I have grown to trust with my own body and business - and if you take away anything from this post is to try before you judge.

I know I will be taking my own advice on this one when interacting with other humans - I can do much better at reserving judgment until I meet the person or hear their story. Something I have been working on lately.

Related Questions

What inspired Kristi Britto to co-found SORCE?
What is Kristi Britto's role at StartUp Health?
How did Kristi Britto's education influence her career?
What is the mission of SORCE?
Who are the other co-founders of SORCE?
Kristi Britto
Kristi Britto, photo 1
Kristi Britto, photo 2
Add to my network

Location

Los Angeles Metropolitan Area