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Kristian Rönn
CEO & co-Founder at Normative
Kristian Rönn is a renowned figure in the field of carbon accounting, known for his role as the CEO and co-founder of Normative. With a diverse educational background in mathematics, philosophy, computer science, and artificial intelligence, Kristian's expertise spans across multiple domains.
Prior to his venture at Normative, Kristian worked at the University of Oxford's Future of Humanity Institute, focusing on global catastrophic risks, particularly related to climate change. He has earned recognition for his contributions to UN Goal 13 by UNDP, showcasing his commitment to environmental sustainability.
Kristian Rönn has delivered insightful talks on carbon accounting at prestigious events like COP and Davos, solidifying his position as a thought leader in the industry. His thought-provoking ideas have also been featured in renowned media outlets such as Bloomberg and Sky News, amplifying his impact on a global scale.
In 2023, Kristian was distinguished as one of Google.org's 'Leaders to Watch', highlighting his innovative approach and leadership qualities. His experience extends to advising governments and international organizations, underscoring his influence in shaping policies for a sustainable future.
Highlights
We’re just under a month away from the release of THE DARWINIAN TRAP and I’m extremely grateful for the early support!
You can preorder your copy here: https://lnkd.in/djBQFP8d Crown Publishing
"Carbon neutral" and "net zero" both refer to a state in which your business, in sum total, does not contribute to increasing global emissions.
But there are important differences. To be net zero, you first need to reduce your greenhouse gas emissions by more than 90%, and then use carbon removals only for the residual you can't reduce. Carbon neutrality, on the other hand, doesn't require reduction. It's enough to just pay for offsetting projects.
The problem is that many offsetting projects lack evidence of effect. This makes carbon neutrality a risky endeavor for the individual company, exposing it to greenwashing allegations. It also disqualifies carbon neutrality from being a viable strategy at scale. There simply aren't enough high-quality offsetting projects for millions of businesses to follow this path with integrity.
Carbon neutrality is not enough to fight climate change, we need companies to reach net zero.
