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Kristie Conner

B2B Product Marketing Profesional

Kristie Conner is an experienced product marketing professional with a diverse background in the technology industry. She served as the Director of Product Marketing at Celigo from October 2020 to May 2021.12 Currently, Kristie holds the position of VP of Product Marketing at ContractPodAi, a role she has been in since January 2022.12

Throughout her career, Kristie has held several key positions in product marketing and related fields:

  1. VP of Product Marketing at Brandlive (May 2021 - December 2021)
  2. Director of Platform & Solutions Marketing at Axway (February 2019 - September 2020)
  3. Product & Solutions Director at Axway (February 2017 - September 2019)
  4. Senior Principal Product Marketing Manager at Syncplicity (October 2015 - February 2017)
  5. Principal Product Marketing Manager at EMC (September 2013 - August 2015)

Kristie's expertise includes marketing strategy, content development, product launches, and go-to-market planning. She has a proven track record of increasing market presence, driving brand awareness, and supporting sales enablement initiatives.12

Kristie holds a Bachelor of Science in Health Sciences from Linfield University.2 Her LinkedIn profile can be found at https://www.linkedin.com/in/kristieconner.1

Highlights

Jun 20 · linkedin

A new report from McKinsey emphasizes "The Growing Importance of Software Product Marketing Managers." There is some GOLD in this report in terms of data. 👇

💡 McKinsey examined the relationship between robust product marketing functions and revenue growth among the top 100 software companies by revenue.

🔥 The findings affirmed the pivotal role of PMMs in helping their companies’ products propel growth.

👉 Companies with the highest revenue growth have a formalized PMM function and on average have 25 to 30 percent higher ratio of PMMs to product managers (PMs) compared with those in the bottom growth, averaging approximately one PMM for every 1.6 PMs.

While the report highlights the significance of this role, it has always been important. Kudos to McKinsey for the data!

#ProductMarketing #McKinsey #Software #Managers

Nov 8 · linkedin

📣 Sharing a poll from the live webinar: Elevating Legal with #GenAI

The Q: What is your main driver to explore #GenAI? 44% of the audience chose "I consider GenAI a "Game Changer" for legal.

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Location

Lake Oswego, Oregon