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Kristin Backous

Senior Product Manager | Ex-Curology, Zillow, Outreach.io

Kristin Backous is a seasoned professional with a passion for turning everyday customer communications into compelling stories that resonate with users.

She excels in Lifecycle Marketing, utilizing a blend of words and data to craft messages tailored to the right audience at the right time with optimized content.

Kristin's educational background includes studies in Growth Series at Reforge, a Bachelor of Arts with a major in English Language and Literature and a minor in Art History from Kenyon College, and Alaska Backpacking & Sea Kayaking training from NOLS.

Her impressive career spans various roles at reputable organizations such as Wisp, Curology, Zillow Group, Outreach, PayScale Inc., The North Face, Cheley Colorado Camps, DY Begay, and Kenyon College, where she honed her skills in product management, product communications, marketing, sales, and customer relations.

Kristin's approach to Lifecycle Marketing revolves around understanding user journeys and pain points to create strategies that prioritize user needs, ultimately driving teams and companies towards delivering exceptional user experiences.

Highlights

Jun 10 · linkedin

I'm excited to share that I am #hiring my first Lifecycle Lead on the Retention Team here at Curology. I’m looking for someone who is technical, creative, and customer-obsessed. In this role, you'll have the chance to drive retention strategy and impact Curology's bottom line through our email and SMS touchpoints.

I'm looking for candidates who have: – 5+ years of experience in a Lifecycle Marketing, Product Marketing, or another related role, plus 3 years of experience with a consumer-focused Email Service Provider such as Iterable, Braze, or Marketo – Experience working closely with Product and Engineering teams, particularly to improve data architecture, build and enable automation, and scale team processes – Experience managing complex A/B testing roadmaps and demonstrated experience making data-driven decisions – A high comfort level with complex automation and customer segmentation, and can quickly deconstruct problems with segmentation data & infrastructure to triage & solve problems

If this is you or someone you know – DM me!

Kristin Backous
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Location

Bellingham, Washington, United States