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Kristin Donelson
Marketing Consultant / Independent Contractor
Professional Background
Kristin Donelson is a seasoned marketing professional with over 21 years of robust experience in marketing and strategic management. With a unique focus on consumer technology and e-commerce, Kristin has honed her expertise in various marketing disciplines, leading to significant achievements in catalyzing growth for numerous clients, from burgeoning start-ups to established giants like Facebook and Google. In 2011, she took a bold step by launching her consulting practice, OneLouder Marketing, where she delivers tailor-made marketing strategies that drive engagement, acquisition, and brand loyalty.
Kristin's collaborative spirit shines through her work with a network of subject matter experts. This has allowed her to implement effective marketing strategies, positioning, branding, integrated marketing, performance marketing, social media management, and more. Her focus on Corporate Social Responsibility also highlights her commitment to strategic philanthropy, making her a well-rounded professional who understands the importance of community engagement.
Before establishing OneLouder Marketing, Kristin served as the Vice President of Marketing for Plastic Jungle, where her leadership significantly impacted customer acquisition and engagement strategies. Her ability to craft compelling narratives and communications helped the brand effectively connect with its audience, enhancing overall brand awareness in a competitive market.
Education and Achievements
Kristin earned her Bachelor of Arts in Psychology from Stanford University, where she cultivated a strong foundation in understanding consumer behavior and human interactions. Additionally, she participated in a transformative Semester at Sea program through the University of Pittsburgh, an educational journey that expanded her global perspective and enriched her approach to marketing. These educational experiences have played a crucial role in shaping her strategic mindset and innovative approach to marketing challenges.
Throughout her notable career, Kristin has garnered impressive recognition for her impactful contributions. At eBay, she played a pivotal role in launching eBay Giving Works (currently eBay for Charity). This program connects individuals to charitable causes, empowering them to contribute through trusted giving opportunities. During her tenure, Kristin facilitated nearly $200M in transaction volume to over 18,000 community organizations. Under her guidance, eBay Giving Works has continued to flourish, recently surpassing $1B in contributions, a testament to Kristin's enduring impact on philanthropic initiatives.
As a strategist at eBay, Kristin also nurtured critical relationships with major corporations, including AOL Time Warner and Microsoft. These partnerships were instrumental in driving user growth and engagement, showcasing her adeptness in business development and marketing strategy.
Achievements
Kristin's career is highlighted by several key achievements:
- Founder of OneLouder Marketing: Since launching her consultancy, Kristin has worked with numerous clients across various sectors, driving growth through innovative marketing solutions.
- Vice President of Marketing at Plastic Jungle: Kristin led customer engagement and acquisition initiatives that significantly elevated the brand's market presence.
- Creator of eBay Giving Works: This program revolutionized charitable giving within eBay, contributing to over $200M in transactions and enhancing eBay’s identity as a socially responsible company.
- Strategic Partnerships at eBay: By fostering relationships with influential companies, Kristin was crucial in bringing millions of new users to eBay through comprehensive marketing strategies.
- Diverse Marketing Experience: Her comprehensive background in direct marketing, public relations, branding, and consumer research, combined with strong community engagement skills, makes her a dynamic leader in the marketing field.
